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Association: Name: American Association for Public Opinion Research URL: http://www.aapor.org
Citation: URL: http://www.allacademic.com/meta/p116431_index.html Direct Link: HTML Code:

Kennet, Joel. and Gfroerer, Joe. "Effects of a $30 Incentive on Response Rates and Costs in the 2002 National Survey on Drug Use and Health" Paper presented at the annual meeting of the American Association for Public Opinion Research, Sheraton Music City, Nashville, TN, Aug 16, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p116431_index.html>

Kennet, J. M. and Gfroerer, J. , 2003-08-16 "Effects of a $30 Incentive on Response Rates and Costs in the 2002 National Survey on Drug Use and Health" Paper presented at the annual meeting of the American Association for Public Opinion Research, Sheraton Music City, Nashville, TN <Not Available>. 2009-05-26 from http://www.allacademic.com/meta/p116431_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: The National Survey on Drug Use and Health is an ongoing face-to-face household survey of approximately 150,000 households and 67,500 persons each year. The survey, which was called the National Household Survey on Drug Abuse prior to 2002, covers the U.S. civilian noninstitutionalized population aged 12 and older. In 2002 the survey began offering respondents a $30 cash incentive. The offer of an incentive was initiated within the context of other methodological developments in the survey. These other methodological changes included the name change and an increase in interviewers’ adherence to study protocols brought about by enhanced emphasis during initial training and retraining. These changes resulted in a significant increase in response rate. Moreover, the increased response rate was achieved in conjunction with a net decrease in costs incurred per completed interview. This paper presents an analysis of response rate patterns by geographic and demographic characteristics, as well as interviewer characteristics. Changes in the sample composition and possible effects on estimates of drug use prevalence are discussed. Potential implications for other large-scale surveys are also discussed.

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