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Association: Name: American Political Science Association URL: http://www.apsanet.org
Citation: URL: http://www.allacademic.com/meta/p150830_index.html Direct Link: HTML Code:

Weber, Chris. "Moderated Framing: The Role of Ambivalence and Affect in Issue Framing" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA, Aug 31, 2006 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p150830_index.html>

Weber, C. , 2006-08-31 "Moderated Framing: The Role of Ambivalence and Affect in Issue Framing" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA Online <APPLICATION/PDF>. 2009-05-24 from http://www.allacademic.com/meta/p150830_index.html

Publication Type: Proceeding Abstract: Given the ubiquity of framing effects found in the social sciences, researchers have now begun examining the contextual and individual-level factors that influence when framing effects occur. Drawing on previous literature concerning the role that source cues play in political information processing, we examine whether an identity match (or mismatch) between the source of a framed message and respondent moderates framing effects. In Experiment 1 (n=199), we employ a 2 (Message Source: liberal/ conservative speaker) x 2 (Frame: free speech/ public order) x 2 (Participant Ideology: liberal/ conservative) experiment and expect that when the identity of the source matches that of the participant, framing effects should be heightened (relative to participants in a mismatch condition). We also examine whether constructs such as the Need for Cognition, the Need to Evaluate, or ideological ambivalence will influence this “matching effect.” In Experiment 2 (n=119), we examine whether source cues resonate with individuals exposed to competing frames. Ultimately, we find strong evidence for the moderating role of source cues on framing effects, and we suggest that identity matching is an important factor to consider in future framing research.

When My Favorite Candidate Opposes My Favorite Position on an Issue: The Effect of Incongruent Messages on Attitude Change Toward the Issue and Toward the Source

Public Attitudes About Political Participation on the Internet: Do People Perceive Political Activities Performed Online and Offline to be Equally Effective?

The salience of unusual issue preferences: the effect of relative policy positions on issue importance for parties in 23 countries