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Political Scandal, Gender, and Tabloid News: An Experimental Examination of Consumer Preferences for Scandalous News |
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Abstract:
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Building on recent work in evolutionary psychology, we predict that there should be substantial gender differences in demand for “tabloid” news. Specifically, we argue that viewers are motivated to seek out negative information about potential intrasexual competitors, even when those competitors are “virtual” competitors appearing in mass media. Therefore, we predict that male viewers should be disproportionately likely to seek out information that damages the power and status of male competitors, whereas female viewers should seek information that diminishes the apparent attractiveness of female competitors.
We test this prediction in two ways. First, we conducted a content analysis and aggregate statistical analysis of national opinion data regarding news attention. Second, we conducted a news menu experiment in which participants were asked to select and read the two most interesting stories from a menu of six headlines. The experiment was a 2 (Gender of viewer) X 2 (Gender of competitor) X 2 (Party affiliation of competitor) design, in which each group saw one of the headlines promoting a DUI arrest of an attractive male or female “rising star” from each of the two political parties. We find very strong results for male respondents, and somewhat weaker results for female respondents. We also find a strong positive correlation between respondents’ self-assessed attractiveness and the likelihood of seeking and distributing negative information about same-sex “virtual” competitors. |
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stori (147), male (61), sex (60), news (56), femal (54), target (54), differ (52), particip (52), p (51), treatment (47), scandal (47), tabl (45), 2006 (44), figur (44), negat (44), result (43), gender (43), polit (42), salienc (41), groel (40), haselton (40), |
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Association:
Name: American Political Science Association URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Groeling, Tim., Baum, Matthew. and Haselton, Martie. "Political Scandal, Gender, and Tabloid News: An Experimental Examination of Consumer Preferences for Scandalous News" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA, Aug 31, 2006 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p152514_index.html> |
APA Citation:
| Groeling, T. , Baum, M. A. and Haselton, M. , 2006-08-31 "Political Scandal, Gender, and Tabloid News: An Experimental Examination of Consumer Preferences for Scandalous News" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA Online <APPLICATION/PDF>. 2009-05-24 from http://www.allacademic.com/meta/p152514_index.html |
Publication Type: Proceeding Abstract: Building on recent work in evolutionary psychology, we predict that there should be substantial gender differences in demand for “tabloid” news. Specifically, we argue that viewers are motivated to seek out negative information about potential intrasexual competitors, even when those competitors are “virtual” competitors appearing in mass media. Therefore, we predict that male viewers should be disproportionately likely to seek out information that damages the power and status of male competitors, whereas female viewers should seek information that diminishes the apparent attractiveness of female competitors.
We test this prediction in two ways. First, we conducted a content analysis and aggregate statistical analysis of national opinion data regarding news attention. Second, we conducted a news menu experiment in which participants were asked to select and read the two most interesting stories from a menu of six headlines. The experiment was a 2 (Gender of viewer) X 2 (Gender of competitor) X 2 (Party affiliation of competitor) design, in which each group saw one of the headlines promoting a DUI arrest of an attractive male or female “rising star” from each of the two political parties. We find very strong results for male respondents, and somewhat weaker results for female respondents. We also find a strong positive correlation between respondents’ self-assessed attractiveness and the likelihood of seeking and distributing negative information about same-sex “virtual” competitors. |
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application/pdf |
| Page count: |
39 |
| Word count: |
8328 |
| Text sample: |
| Political Scandal Gender and Tabloid News: An Experimental Examination of Consumer Preferences for Scandalous News Tim Groeling Martie Haselton and Matthew Baum UCLA DRAFT version: Please contact groeling@ucla.edu for most recent version before citing. Presented to the 2006 annual convention of the American Political Science Association Philadelphia. Groeling Baum and Haselton APSA 2006 1 Abstract: Building on recent work in evolutionary psychology we predict that there should be substantial gender differences in demand for “tabloid” news. Specifically we argue |
| (solid line) Male Participants Female Participants ! black fill p<.01; ! dark gray fill p<.05; ! gray fill p<.10; ! light gray fill p<.15 " white fill p is insignificant. Groeling Baum and Haselton APSA 2006 37 Figure 6 Marginal Effect of Same-Sex Treatment on Probability of E-mailing Scandal Story SamLo (dashed line) vs. SamHi (solid line) Male Participants Female Participants ! black fill p<.01; ! dark gray fill p<.05; ! gray fill p<.10; ! light gray fill p<.15 |
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