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The Power of the Press: The Effects of Press Frames in Political Campaign News on Media Perceptions

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Abstract:

This paper discusses how the behaviors, roles, and standards of mainstream journalism are framed in political campaign news and empirically examines applicability and accessibility effects of press frames on individuals’ media perceptions, specifically news information quality and negative aspects of content (cf. Kosicki & McLeod, 1990). Following previous work, we posited that journalists frame the press in three ways, called conduit, strategy, and accountability. Participants in a between-subjects experiment were exposed to a political campaign story about an exemplar ‘character issue’ containing these frames. Regarding applicability effects, exposure to each press frame differentially prompted individuals to think frame-relevant subtopics were present in the story. Further, subjects exposed to the strategy press frame interpreted the press as being significantly more negative than individuals exposed to the conduit or accountability frame; subjects exposed to the accountability press frame interpreted the press as having higher news information quality than individuals exposed to the conduit or strategy frame. Regarding accessibility effects, only the accountability press frame prompted individuals to access prior beliefs about the news media in order to form opinions about negativity and quality. Implications for future study of press framing are discussed.

Most Common Document Word Stems:

news (255), frame (255), press (255), media (223), stori (186), effect (105), topic (91), individu (86), campaign (82), clinton (77), strategi (74), polit (68), account (63), percept (63), issu (59), report (55), use (55), subject (54), exposur (54), conduit (53), d (52),

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political campaign news; framing; press frames, accessibility effects; applicability effects
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Name: American Political Science Association
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MLA Citation:

D'Angelo, Paul. "The Power of the Press: The Effects of Press Frames in Political Campaign News on Media Perceptions" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA, Aug 31, 2006 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p152522_index.html>

APA Citation:

D'Angelo, P. A. , 2006-08-31 "The Power of the Press: The Effects of Press Frames in Political Campaign News on Media Perceptions" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p152522_index.html

Publication Type: Proceeding
Abstract: This paper discusses how the behaviors, roles, and standards of mainstream journalism are framed in political campaign news and empirically examines applicability and accessibility effects of press frames on individuals’ media perceptions, specifically news information quality and negative aspects of content (cf. Kosicki & McLeod, 1990). Following previous work, we posited that journalists frame the press in three ways, called conduit, strategy, and accountability. Participants in a between-subjects experiment were exposed to a political campaign story about an exemplar ‘character issue’ containing these frames. Regarding applicability effects, exposure to each press frame differentially prompted individuals to think frame-relevant subtopics were present in the story. Further, subjects exposed to the strategy press frame interpreted the press as being significantly more negative than individuals exposed to the conduit or accountability frame; subjects exposed to the accountability press frame interpreted the press as having higher news information quality than individuals exposed to the conduit or strategy frame. Regarding accessibility effects, only the accountability press frame prompted individuals to access prior beliefs about the news media in order to form opinions about negativity and quality. Implications for future study of press framing are discussed.

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Associated Document Available Political Research Online
Associated Document Available American Political Science Association

Document Type: PDF
Page count: 41
Word count: 14976
Text sample:
Running Head: PRESS FRAMES The Power of the Press: The Effects of Press Frames in Political Campaign News on Media Perceptions Paul D’Angelo The College of New Jersey Correspondence: Paul D'Angelo Department of Communication Studies Kendall Hall Room 237 The College of New Jersey P.O. Box 7718 Ewing NJ 08628 phone: (609) 771-2480 e-mail: dangelo@tcnj.edu Prepared for delivery at the 2006 Annual Meeting of the American Political Science Association August 30th—September 3 2006 Press Frames / 2 Abstract This
them.” tabloids to the rest of the press. Many who work in the news business say it The media initially treated the Star article has changed since three Miami Herald reporters with unusual restraint. NBC was the only one of staked out the home of Democratic candidate the four major networks to broadcast the Gary Hart in 1987. Since then they say it has Flowers allegations last Thursday and the major become customary to cover stories about a papers


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