Author's Keywords: longitudinal analysis, national elections, online campaigns, party Web sites, professionalization	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Political Science Association URL: http://www.apsanet.org
Citation: URL: http://www.allacademic.com/meta/p152533_index.html Direct Link: HTML Code:

Schweitzer, Eva. "Professionalization in Online Campaigning? A Longitudinal Analysis of German Party Web Sites in the 2002 and 2005 National Elections" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA, Aug 31, 2006 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p152533_index.html>

Schweitzer, E. J. , 2006-08-31 "Professionalization in Online Campaigning? A Longitudinal Analysis of German Party Web Sites in the 2002 and 2005 National Elections" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA Online <APPLICATION/PDF>. 2009-05-24 from http://www.allacademic.com/meta/p152533_index.html

Publication Type: Proceeding Abstract: Past studies on candidate and party Web sites have seldom applied longitudinal analyses to cover developments in e-campaigning over time. Especially outside the US, such examinations are missing thus leaving the assumed process of professionalization still in doubt. The paper takes up this line of inquiry in the 2002 and 2005 German National Elections in order to compare parties’ Web site performances by a quantitative structure and content analysis. This comprises the formal home page appearance and its argumentative stance. Results provide empirical evidence of a partial professionalization in German e-campaigning: On the formal level, Web sites became more information rich, more interactive, and altogether more sophisticated. Yet on the content level, home pages were neither more personalized nor more negative, although dealing with the election as a major campaign issue was evermore prevalent. Finally, differences in professionalization emerged between parties due to their political power and their campaign status.

Professionalization in Political Online Communication? German Party Web Sites in the 2002 and 2005 National Elections

Election Campaigning Online. German Party Web Sites in the National Election 2002

Innovation or Normalization in E-Campaigning? A Longitudinal Analysis of German Party Websites in the 2002 and 2005 National Elections