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Informing Citizens: How People With Different Levels of Education Process Television, Newspapers, and Web News

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Abstract:

After more than 100 survey studies, the knowledge gap hypothesis has entered a phase of experimental investigation. Researchers are testing the possibility that information processing dimensions might be helpful in explaining why the education level of audiences is associated with variance in knowledge acquisition from media. The experiment reported here contributes to this endeavor by testing the interaction of media channels (television, newspaper, web) and time delay with the education level of audience members, using three memory measures. Results show that the lower education group encoded, stored, and retrieved news information presented in the television format best while they have considerably less capacity to remember information from newspaper and web versions of stories. The higher education group showed the opposite pattern in that they perform better in memory tests with newspaper and web versions of stories compared to television. With time delay these patterns hold up. They were also robust when controlling for subject evaluations of the news stories in terms of interest, informativeness, and understandability.

Most Common Document Word Stems:

educ (128), inform (128), news (118), stori (87), p (71), televis (64), memori (63), subject (62), channel (62), group (61), process (60), sd (56), effect (55), web (54), 2 (53), m (51), knowledg (51), studi (50), media (49), retriev (49), level (48),

Author's Keywords:

Knowledge gap, information processing, education level, memory decay, motivation, limited capacity, encoding, storage, retrieval, news, media channels, television, newspaper, web
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Grabe, Maria., Kamhawi, Rasha. and Yegiyan, Narine. "Informing Citizens: How People With Different Levels of Education Process Television, Newspapers, and Web News" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p168684_index.html>

APA Citation:

Grabe, M. E., Kamhawi, R. and Yegiyan, N. S. , 2007-05-23 "Informing Citizens: How People With Different Levels of Education Process Television, Newspapers, and Web News" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p168684_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: After more than 100 survey studies, the knowledge gap hypothesis has entered a phase of experimental investigation. Researchers are testing the possibility that information processing dimensions might be helpful in explaining why the education level of audiences is associated with variance in knowledge acquisition from media. The experiment reported here contributes to this endeavor by testing the interaction of media channels (television, newspaper, web) and time delay with the education level of audience members, using three memory measures. Results show that the lower education group encoded, stored, and retrieved news information presented in the television format best while they have considerably less capacity to remember information from newspaper and web versions of stories. The higher education group showed the opposite pattern in that they perform better in memory tests with newspaper and web versions of stories compared to television. With time delay these patterns hold up. They were also robust when controlling for subject evaluations of the news stories in terms of interest, informativeness, and understandability.

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Document Type: PDF
Page count: 33
Word count: 10318
Text sample:
Informing citizens 1 Informing citizens: How people with different levels of education process television newspapers and web news Abstract After more than 100 survey studies the knowledge gap hypothesis has entered a phase of experimental investigation. Researchers are testing the possibility that information processing dimensions might be helpful in explaining why the education level of audiences is associated with variance in knowledge acquisition from media. The experiment reported here contributes to this endeavor by testing the interaction of media
education group and 11 men and 10 women in the high education group. 3 About 14% were below 30 and 2% were above 49. 4 Around 56% were online once a week 17% were online between two to three times a week and 27% were online more than 4 times a week. Close to 29% read a newspaper once a week 29% did so two to three times a week and 42% reported that they read a newspaper more


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