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Third-Person Perceptions in the Agenda-Setting Process: Towards an Integration of Two Key Concepts |
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Abstract:
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One of the most challenging tasks in the current theoretical discussion of media effects refers to the integration of formerly isolated theoretical concepts. While agenda setting has already been linked to priming and framing via the concept of second level agenda setting, the task of the following paper is a closer inspection of third person perceptions (TPP) within the agenda setting process. We argue that part of the agenda-setting function of the mass media is to inform recipients what others believe to be important. This provides the conceptual link between the two concepts. Along these lines of thought, a theoretical model of agenda-setting effects is outlined in which perceptual components play an important role in the conceived process of media influence. |
Most Common Document Word Stems:
agenda (252), media (147), person (108), effect (102), set (99), public (88), perceiv (78), percept (59), cf (53), third (52), individu (52), process (50), differ (50), research (48), issu (48), behavior (47), m (43), communic (41), model (40), d (40), third-person (39), |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Huck, Inga., Quiring, Oliver. and Brosius, Hans-Bernd. "Third-Person Perceptions in the Agenda-Setting Process: Towards an Integration of Two Key Concepts" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p168896_index.html> |
APA Citation:
| Huck, I. C., Quiring, O. J. and Brosius, H. , 2007-05-23 "Third-Person Perceptions in the Agenda-Setting Process: Towards an Integration of Two Key Concepts" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p168896_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: One of the most challenging tasks in the current theoretical discussion of media effects refers to the integration of formerly isolated theoretical concepts. While agenda setting has already been linked to priming and framing via the concept of second level agenda setting, the task of the following paper is a closer inspection of third person perceptions (TPP) within the agenda setting process. We argue that part of the agenda-setting function of the mass media is to inform recipients what others believe to be important. This provides the conceptual link between the two concepts. Along these lines of thought, a theoretical model of agenda-setting effects is outlined in which perceptual components play an important role in the conceived process of media influence. |
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PDF |
| Page count: |
23 |
| Word count: |
8051 |
| Text sample: |
| Third Person Perceptions in the Agenda Setting Process - Towards an Integration of Two Key Concepts Abstract One of the most challenging tasks in the current theoretical discussion of media effects refers to the integration of formerly isolated theoretical concepts. While agenda setting has already been linked to priming and framing via the concept of second level agenda setting the task of the following paper is a closer inspection of third person perceptions (TPP) within the agenda setting process. |
| 22 Figure 2: Individual Model of Behavioral Significance personal agenda perceived public perceived public agenda agenda - close others - - close others - - distant others - perceived public perceived public behavioral significance behavioral significance - close others - - distant others - - degree of - personal behavioral significance 23 |
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