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National Social Movement Organizations and the World Wide Web: A Survey of Web-Based Activities and Attributes TOP PAPER NUMBER 1

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Abstract:

While communication scholars suggest that the Internet can serve as an important resource for social movement communication, few studies examine whether and how social movements actually use the Internet. This paper examines social movement Internet use by surveying how national social movement organizations utilize this communication resource at one of its most visible points of access, the World Wide Web. Drawing on alternative media studies, the paper develops a typology that identifies the communication functions most central to social movements and surveys the Web sites of social movement organizations (SMOs) to determine the degree to which their Web-based activities and attributes perform these functions. The survey results suggest that the majority of national SMOs are not utilizing the Web to its full potential and posits a number of reasons why this might be the case, including organizational objectives, organizational resources, and the structure of the larger Web-based networks of which SMOs are a part.

Most Common Document Word Stems:

movement (167), communic (114), social (107), media (95), activ (89), web (77), use (68), organ (63), internet (61), percent (57), smos (55), altern (50), site (48), inform (44), onlin (38), resourc (34), action (34), 2001 (32), engag (31), includ (31), level (31),

Author's Keywords:

World Wide Web, Internet, social movements, alternative media
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Stein, Laura. "National Social Movement Organizations and the World Wide Web: A Survey of Web-Based Activities and Attributes TOP PAPER NUMBER 1" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2010-01-24 <http://www.allacademic.com/meta/p169318_index.html>

APA Citation:

Stein, L. , 2007-05-23 "National Social Movement Organizations and the World Wide Web: A Survey of Web-Based Activities and Attributes TOP PAPER NUMBER 1" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2010-01-24 from http://www.allacademic.com/meta/p169318_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: While communication scholars suggest that the Internet can serve as an important resource for social movement communication, few studies examine whether and how social movements actually use the Internet. This paper examines social movement Internet use by surveying how national social movement organizations utilize this communication resource at one of its most visible points of access, the World Wide Web. Drawing on alternative media studies, the paper develops a typology that identifies the communication functions most central to social movements and surveys the Web sites of social movement organizations (SMOs) to determine the degree to which their Web-based activities and attributes perform these functions. The survey results suggest that the majority of national SMOs are not utilizing the Web to its full potential and posits a number of reasons why this might be the case, including organizational objectives, organizational resources, and the structure of the larger Web-based networks of which SMOs are a part.

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