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Ad-Inspired Social Comparison Behavior and Notions Regarding Physical Attractiveness: A Comparison of Japanese Female and Male Teenagers |
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Abstract:
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The central purpose of this study was to examine advertisement-inspired social comparison behavior of Japanese female and male teenagers. It was found that both females and males compared themselves with models in advertisements, although females engaged in the behavior more than males. Significant associations were also found between ad-inspired comparison behavior and the importance placed on physical attractiveness in social roles as well as the acceptance of artificial means of enhancing appearance. Public self-consciousness was the primary psychological construct found to be driving ad-inspired social comparison behavior. |
Most Common Document Word Stems:
comparison (139), social (118), behavior (114), male (89), ad (77), teenag (73), inspir (70), ad-inspir (68), femal (61), appear (54), men (51), self (51), imag (48), ideal (46), japanes (46), bodi (44), women (44), media (40), studi (38), model (36), look (33), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Luther, Catherine. "Ad-Inspired Social Comparison Behavior and Notions Regarding Physical Attractiveness: A Comparison of Japanese Female and Male Teenagers" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p169449_index.html> |
APA Citation:
| Luther, C. A. , 2007-05-23 "Ad-Inspired Social Comparison Behavior and Notions Regarding Physical Attractiveness: A Comparison of Japanese Female and Male Teenagers" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p169449_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The central purpose of this study was to examine advertisement-inspired social comparison behavior of Japanese female and male teenagers. It was found that both females and males compared themselves with models in advertisements, although females engaged in the behavior more than males. Significant associations were also found between ad-inspired comparison behavior and the importance placed on physical attractiveness in social roles as well as the acceptance of artificial means of enhancing appearance. Public self-consciousness was the primary psychological construct found to be driving ad-inspired social comparison behavior. |
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| Ad-Inspired Social Comparison Behavior and Notions Regarding Physical Attractiveness: A Comparison of Japanese Female and Male Teenagers Submitted to ICA’s Intercultural and Development Communication Division Please consider this paper for the International/Development Section Ad-Inspired Social Comparison Behavior Ad-Inspired Social Comparison Behavior and Notions Regarding Physical Attractiveness: A Comparison of Japanese Female and Male Teenagers Conceptions regarding femininity and masculinity have come to be understood as socially constructed (Strate 1992; Hall 1997). The meanings behind the words “female” and “male” |
| goals through social comparison. In J. Suls & T.A. Wills (Eds.) Social comparison: Contemporary theory and research (pp. 23-50). Hillsdale N.J.: Erlbaum. Yamaguchi M. (1995). Men on the threshold of change. In K. Fujimura-Fanselow & A. Kameda (Eds.) Japanese women: New feminist perspectives on the past present and future (pp. 246-254). New York: Feminist Press. Zenkoku Shuppan Kyokai [National Publishers Association] (2005). Zasshi no shuppan keiko [Trends in magazine publishing]. In Shuppan shihyou nenpou [Publication index annual report] (pp. |
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