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Redefining the Power of Public Relations in Organizations: A National Survey of Health PR Practitioners |
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Abstract:
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Based on the typology of power suggested by French and Raven, this study identified four types of power that PR practitioners believed they hold in their organizations. The survey results suggest PR practitioners working for health organizations believed they have “Media Expert” and “Health Expert” powers within their organizations. Extensive experience in health PR was a significant predictor of “expert powers.” In general, they do not believe they exert Coercive and Reward powers. This research also examined the effect of three internal contingent factors on the perceived power of PR practitioners in the organization. Findings suggest that these internal factors are more closely related to power in the organization than power in media relations. |
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power (225), organ (105), pr (105), relat (92), factor (87), media (82), health (76), practition (70), public (69), expert (69), p (52), work (49), item (46), reward (45), profession (42), m (41), signific (40), conting (39), coerciv (35), organiz (34), type (30), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Cho, Sooyoung. and Cameron, Glen. "Redefining the Power of Public Relations in Organizations: A National Survey of Health PR Practitioners" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p170269_index.html> |
APA Citation:
| Cho, S. and Cameron, G. T. , 2007-05-23 "Redefining the Power of Public Relations in Organizations: A National Survey of Health PR Practitioners" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <APPLICATION/PDF>. 2009-05-24 from http://www.allacademic.com/meta/p170269_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Based on the typology of power suggested by French and Raven, this study identified four types of power that PR practitioners believed they hold in their organizations. The survey results suggest PR practitioners working for health organizations believed they have “Media Expert” and “Health Expert” powers within their organizations. Extensive experience in health PR was a significant predictor of “expert powers.” In general, they do not believe they exert Coercive and Reward powers. This research also examined the effect of three internal contingent factors on the perceived power of PR practitioners in the organization. Findings suggest that these internal factors are more closely related to power in the organization than power in media relations. |
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| Document Type: |
application/pdf |
| Page count: |
26 |
| Word count: |
7370 |
| Text sample: |
| Redefining the Power of Public Relations in Organizations: A National Survey of Health PR Practitioners ABSTRACT Based on the typology of power suggested by French and Raven this study identified four types of power that PR practitioners believed they hold in their organizations. The survey results suggest PR practitioners working for health organizations believed they have “Media Expert” and “Health Expert” powers within their organizations. Extensive experience in health PR was a significant predictor of “expert powers.” In general |
| Information Persons as Mediators between Scientists and Journalists.” 37 Sooyoung Cho “Network Coverage of Breast Cancer 1974-2003 ” Journalism & Mass Communication Quarterly 83 (spring 2006) 116-130. 38 Cho “The Power of Public Relations in Media Relations.” 25 39 Cho “The Power of Public Relations in Media Relations.” 40 Cho “The Power of Public Relations in Media Relations.” In Cho’s study among the three contingent factors only organizational stability was a significant predictor of Expert Power in media relations. |
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