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In the Mood: Experimental and Correlational Support for Mood Congruent Media Preferences |
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Abstract:
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Under what emotional circumstances do individuals seek to create mood congruent vs. mood incongruent media environments? How do individuals’ emotion regulation tendencies interact with these mood-specific media choices? The present research indicates that individuals induced into a somber mood are less receptive to slapstick comedies but more receptive to social dramas and dark comedies than individuals induced into a happy mood. Although emotion regulation difficulty did not moderate the impact of mood on media preferences, a retrospective questionnaire indicates that increased difficulty regulating negative emotion is associated with an increased tendency to “transport” into media programs, as well as increased preference for bad mood congruent media. Gender differences are also obtained in both studies; women were more likely to prefer dramas and romance-themed media, regardless of mood. Results are discussed as a function of cognitive and emotional receptivity to media and the potential impact of such exposure. |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Greenwood, Dara. "In the Mood: Experimental and Correlational Support for Mood Congruent Media Preferences" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p170490_index.html> |
APA Citation:
| Greenwood, D. N. "In the Mood: Experimental and Correlational Support for Mood Congruent Media Preferences" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA <Not Available>. 2009-05-24 from http://www.allacademic.com/meta/p170490_index.html |
Publication Type: Session Paper Abstract: Under what emotional circumstances do individuals seek to create mood congruent vs. mood incongruent media environments? How do individuals’ emotion regulation tendencies interact with these mood-specific media choices? The present research indicates that individuals induced into a somber mood are less receptive to slapstick comedies but more receptive to social dramas and dark comedies than individuals induced into a happy mood. Although emotion regulation difficulty did not moderate the impact of mood on media preferences, a retrospective questionnaire indicates that increased difficulty regulating negative emotion is associated with an increased tendency to “transport” into media programs, as well as increased preference for bad mood congruent media. Gender differences are also obtained in both studies; women were more likely to prefer dramas and romance-themed media, regardless of mood. Results are discussed as a function of cognitive and emotional receptivity to media and the potential impact of such exposure. |
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