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The Educational Impact of Sisimpur: Results of an Experimental Study of Children's Learning

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Abstract:

This study examined the effects of Sisimpur—the Bangladeshi co-production of Sesame Street—on the skills and knowledge of preschool-aged children (from 4 to 6 years old). Using an experimental design, 240 children (the experimental group) watched 10 episodes of Sisimpur over 20 days, and another 240 children (the “control” group) viewed an animated series, Tom and Jerry. Children in both groups were tested on a range of skills before and after exposure. These included vocabulary, numeracy, cognitive skills, cultural knowledge (e.g., knowledge of musical instruments, festivals, etc.), and life skills (e.g., sharing, oral health hygiene, recognizing disability). Analyses showed that watching Sisimpur was associated with better vocabulary skills, counting ability, cognitive skills, and cultural knowledge and life skills. While more research is needed to determine the series’ impact in naturalistic settings, the results of this study indicate that Sisimpur can be a beneficial educational vehicle for young Bangladeshi children.
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Lee, June. "The Educational Impact of Sisimpur: Results of an Experimental Study of Children's Learning" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p170554_index.html>

APA Citation:

Lee, J. H. "The Educational Impact of Sisimpur: Results of an Experimental Study of Children's Learning" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA <Not Available>. 2009-05-24 from http://www.allacademic.com/meta/p170554_index.html

Publication Type: Session Paper
Abstract: This study examined the effects of Sisimpur—the Bangladeshi co-production of Sesame Street—on the skills and knowledge of preschool-aged children (from 4 to 6 years old). Using an experimental design, 240 children (the experimental group) watched 10 episodes of Sisimpur over 20 days, and another 240 children (the “control” group) viewed an animated series, Tom and Jerry. Children in both groups were tested on a range of skills before and after exposure. These included vocabulary, numeracy, cognitive skills, cultural knowledge (e.g., knowledge of musical instruments, festivals, etc.), and life skills (e.g., sharing, oral health hygiene, recognizing disability). Analyses showed that watching Sisimpur was associated with better vocabulary skills, counting ability, cognitive skills, and cultural knowledge and life skills. While more research is needed to determine the series’ impact in naturalistic settings, the results of this study indicate that Sisimpur can be a beneficial educational vehicle for young Bangladeshi children.

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