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A Longitudinal Study Into the Reasons and Thresholds for Residential Users to Switch to Broadband (2001 to 2005)

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Abstract:

Now that internet has become widely available in the Netherlands, some people have taken the step to a broadband connection at home whereas others have not. The goal of this research is to obtain insights into the reasons why people adopt or reject broadband in the residential context. This investigation is done from a user perspective. Using online questionnaires, a longitudinal (2001, 2003, 2005) study was performed. Results show that three features of broadband have been reasons to adopt it over the years: high speed, always on and flat rate. Furthermore, results show that for long the most important threshold was the financial one and paradoxically financial aspects are also a trigger for adoption. This financial bottleneck has largely disappeared, as well as the physical accessibility threshold. Cognitive and technical thresholds have shown less important over the years. What remains are the internet users who are quite satisfied with their current narrowband connection. It is probably hard to convince those people of the usefulness of broadband, unless for example alternatives are no longer available.

Most Common Document Word Stems:

broadband (176), user (73), adopt (71), cost (62), internet (58), narrowband (54), threshold (53), import (52), 0 (51), 2001 (44), connect (44), use (44), 2003 (44), technolog (43), reason (42), 4 (39), 3 (36), access (35), peopl (35), 2 (34), 5 (33),

Author's Keywords:

broadband, users, adoption, reasons, triggers, thresholds
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Name: International Communication Association
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MLA Citation:

Vermaas, Karianne. and van de Wijngaert, Lidwien. "A Longitudinal Study Into the Reasons and Thresholds for Residential Users to Switch to Broadband (2001 to 2005)" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p170594_index.html>

APA Citation:

Vermaas, K. and van de Wijngaert, L. , 2007-05-23 "A Longitudinal Study Into the Reasons and Thresholds for Residential Users to Switch to Broadband (2001 to 2005)" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p170594_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Now that internet has become widely available in the Netherlands, some people have taken the step to a broadband connection at home whereas others have not. The goal of this research is to obtain insights into the reasons why people adopt or reject broadband in the residential context. This investigation is done from a user perspective. Using online questionnaires, a longitudinal (2001, 2003, 2005) study was performed. Results show that three features of broadband have been reasons to adopt it over the years: high speed, always on and flat rate. Furthermore, results show that for long the most important threshold was the financial one and paradoxically financial aspects are also a trigger for adoption. This financial bottleneck has largely disappeared, as well as the physical accessibility threshold. Cognitive and technical thresholds have shown less important over the years. What remains are the internet users who are quite satisfied with their current narrowband connection. It is probably hard to convince those people of the usefulness of broadband, unless for example alternatives are no longer available.

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Document Type: PDF
Page count: 12
Word count: 6676
Text sample:
A longitudinal study into the reasons and thresholds for residential users to switch to broadband (2001 to 2005) Abstract Now that internet has become widely available in the Netherlands some people have taken the step to a broadband connection at home whereas others have not. The goal of this research is to obtain insights into the reasons why people adopt or reject broadband in the residential context. This investigation is done from a user perspective. Using online questionnaires a
attributes in broadband demand. PTC Conference Hawaii 18–23 January. Wellman B. Quan-Haase A. Witte J. & Hampton K.N. (2001). Does the Internet increase decrease or supplement social capital? Social networks participation and community commitment. American Behavioral Scientist 45 (3) 437-456. Wijngaert L. van de (2001). Internet in Context: Fysieke en affectieve toegang geschiktheid; vraag aanbod en context. In H. Bouwman (Ed.) Communicatie in de Informatiesamenleving (pp. 51-70). Utrecht The Netherlands: Lemma. Wijngaert L. van de (2004). Old and New


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