Author's Keywords: customization, commitment, online banking	Convention Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p171331_index.html Direct Link: HTML Code:

Fung, Timothy. "Banking With a Personalized Touch: Impact of Website Customization Types on Users’ Commitment" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p171331_index.html>

Fung, T. K. , 2007-05-23 "Banking With a Personalized Touch: Impact of Website Customization Types on Users’ Commitment" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p171331_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: It is widely accepted as a truth in the business industry that customization is an indispensable element for viable e-commerce websites. However, some critical questions have been overlooked: does website customization induce users’ commitment to the website more than does its absence? Do certain types of website customizations produce a good effect in enhancing relational bonds with the websites while others are detrimental? The purpose of this paper is to investigate the impact of types of customization on commitment toward the website. Building on the conceptual framework of levels of processing (Craik, F. and Lockhart, R., 1973), this paper identified remembering, comprehension and association as the types of customization. An experiment with pretest-post test control group (N = 100) was designed to assess the impact of these three types of customization on commitment. The commitment variable is composed of affective attachment, perceived cost and desire to stay with the website. The results indicated that the presence of customization, in general, significantly induce positive affective attachment, perceived cost and a higher tendency to stay with the website than that without any customization. In respect to the types of customization, the comprehension and the association types significantly elicited positive affective attachment, perceived cost and desire to stay with the website. Remembering type was found insignificant on all dependent measures as compared with absence of customization. Implications of the findings are discussed.

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