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“Would I Survive Cervical Cancer?”: The Framing of Cervical Cancer in Women’s Popular Magazines

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Abstract:

The purpose of this study was to discover the news frames used by popular women’s magazines to report cervical cancer information. This study also explored what, if any, differences exist in the frames used for cervical cancer communication among magazines written for women of different races and ethnicities. Using the cultural theory approach as the underlying epistemology, a qualitative content analysis was used to learn how magazines read by African American, Hispanic, and white women provide a lens through which readers can understand cervical cancer. This study found five major frames used in women’s popular magazines to report cervical cancer information: consciousness-raising, confusion in abnormality, controversy, innovation/medicalization, and differences across identities. The findings extended media framing theory as well as a developing theory of women’s health communication into understanding better the gaps between women’s understanding of cervical cancer and the ways the media position and write about cervical cancer in news stories. Practical implications include identifying news reporting gaps that can be filled by cervical cancer and sexual health communicators through increased collaboration with popular magazine journalists in the forming, contextualizing, sourcing, and detailing of their stories.

Most Common Document Word Stems:

cancer (248), cervic (190), women (163), frame (126), health (72), magazin (59), articl (57), media (55), pap (49), communic (44), studi (43), use (43), screen (41), inform (39), test (36), prevent (35), research (33), theori (30), smear (30), may (27), differ (27),

Author's Keywords:

cervical cancer, cultural media study, women's health communication, magazine media, framing
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Name: International Communication Association
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MLA Citation:

Vardeman, Jennifer. "“Would I Survive Cervical Cancer?”: The Framing of Cervical Cancer in Women’s Popular Magazines" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p171640_index.html>

APA Citation:

Vardeman, J. E. , 2007-05-23 "“Would I Survive Cervical Cancer?”: The Framing of Cervical Cancer in Women’s Popular Magazines" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p171640_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The purpose of this study was to discover the news frames used by popular women’s magazines to report cervical cancer information. This study also explored what, if any, differences exist in the frames used for cervical cancer communication among magazines written for women of different races and ethnicities. Using the cultural theory approach as the underlying epistemology, a qualitative content analysis was used to learn how magazines read by African American, Hispanic, and white women provide a lens through which readers can understand cervical cancer. This study found five major frames used in women’s popular magazines to report cervical cancer information: consciousness-raising, confusion in abnormality, controversy, innovation/medicalization, and differences across identities. The findings extended media framing theory as well as a developing theory of women’s health communication into understanding better the gaps between women’s understanding of cervical cancer and the ways the media position and write about cervical cancer in news stories. Practical implications include identifying news reporting gaps that can be filled by cervical cancer and sexual health communicators through increased collaboration with popular magazine journalists in the forming, contextualizing, sourcing, and detailing of their stories.

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Document Type: PDF
Page count: 30
Word count: 8471
Text sample:
Cervical cancer frames 1 Running head: CERVICAL CANCER FRAMES “Would I survive cervical cancer?”: The framing of cervical cancer in women’s popular magazines Submission to the Feminist Scholarship Division Category 1 May 2007 Cervical cancer frames 2 Abstract The purpose of this study was to discover the news frames used by popular women’s magazines to report cervical cancer information. This study also explored what if any differences exist in the frames used for cervical cancer communication among magazines written
86 775-779. Suarez L. Nichols D. C. Pulley L. Brady C. A. & McAlister A. (1993). Local health departments implement a theory-based model to increase breast and cervical cancer screening. Public Health Reports 108 477-482. Tuchman G. (1978). Making news: A study in the construction of reality. New York: Free Press. Vardeman J. E. (2005). Women’s meaning-making of cancer campaigns: Using a cultural approach to understand how ethnicity affects knowledge. Unpublished master’s thesis University of Maryland at College Park.


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