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Maintaining Momentum in the New Millennium? A Descriptive Analysis of Scholarly Public Relations Articles in Selected Communication Journals 2001-2005 |
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Abstract:
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Following in the footsteps of Ferguson (1984) and Sallot et al (2003), this study analyzes the state of public relations published scholarship from 2001 through 2005. Unlike those studies, the current paper extends this research into general communication journals. This study content analyzed public relations research appearing in Journal of Communication, Journalism & Mass Communication Quarterly and Journal of Applied Communication Research, as well as in Public Relations Review and Journal of Public Relations Research. This first report of findings indicates that little public relations scholarship is making its way into general communication journals. Three of the journals analyzed Public Relations Review, Journal of Public Relations Research and the Journal of Communication Management accounted for 96% of all the articles in the study. In addition, the theory development so optimistically foreseen by Sallot et al has not occurred, with only 22% of the articles (similar to the 20% found in the earlier study) fitting into the theory-oriented construct. |
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public (225), relat (216), articl (160), univers (160), journal (155), research (140), communic (118), theori (82), topic (75), construct (62), 2 (62), 0 (59), author (58), studi (49), practic (45), orient (42), sallot (40), publish (38), introspect (37), two (37), theory-ori (35), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Zoch, Lynn., Collins, Erik. and Fussell Sisco, Hilary. "Maintaining Momentum in the New Millennium? A Descriptive Analysis of Scholarly Public Relations Articles in Selected Communication Journals 2001-2005" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p172217_index.html> |
APA Citation:
| Zoch, L. M., Collins, E. L. and Fussell Sisco, H. K. , 2007-05-23 "Maintaining Momentum in the New Millennium? A Descriptive Analysis of Scholarly Public Relations Articles in Selected Communication Journals 2001-2005" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p172217_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Following in the footsteps of Ferguson (1984) and Sallot et al (2003), this study analyzes the state of public relations published scholarship from 2001 through 2005. Unlike those studies, the current paper extends this research into general communication journals. This study content analyzed public relations research appearing in Journal of Communication, Journalism & Mass Communication Quarterly and Journal of Applied Communication Research, as well as in Public Relations Review and Journal of Public Relations Research. This first report of findings indicates that little public relations scholarship is making its way into general communication journals. Three of the journals analyzed Public Relations Review, Journal of Public Relations Research and the Journal of Communication Management accounted for 96% of all the articles in the study. In addition, the theory development so optimistically foreseen by Sallot et al has not occurred, with only 22% of the articles (similar to the 20% found in the earlier study) fitting into the theory-oriented construct. |
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| Document Type: |
PDF |
| Page count: |
34 |
| Word count: |
7689 |
| Text sample: |
| With the recent publication of the book Public Relations Theory II the authors of this study find new reason to reflect on the current state of public relations research and theoretical foundations. We believe as do many researchers that an increasing development and use of theory is and should be finding itβs way into the scholarly research and publications of any field as it matures and the appearance of another book focusing specifically on public relations theory would seem |
| of Oslo University of Queensland University of South Australia University of Southern Denmark University of South Florida University of Scranton University of Sharjah University of South Alabama University of South Carolina University of Southern Mississippi University of Stellenbosch University of Sterling University of Technology University of Tennessee University of Twente University of Udine University of Ulster University of Waikato University of West of England University of Westminster University of Wisconsin University of Wisconsin-Milwaukee University of Zululand Valparaiso University Virginia |
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