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Where Is My Issue? The Influence of News Coverage and Personal Issue Importance on Subsequent Information Selection on the Web |
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Abstract:
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With the growth of the Web, network television audiences and newspaper readership has declined. Many believe that both network television viewers and newspaper readership will continue to diminish. However, some researchers argue that the shift from traditional news consumption to the Web is at best, an exaggeration, and the Web appears to function more as a supplement to traditional news media. Little is known, however, how traditional news media usage influences Web usage patterns. This study investigates the process in which prior TV news exposure influences individuals’ subsequent Web use patterns in terms of selectivity by using a unique Web behavior record measuring Web viewing as it happens naturally. By testing three theories that may explain individuals’ information selection patterns—priming, information utility and personal issue importance—this study offers a theoretical framework to explain individuals’ Web and traditional news use patterns. The results of the study exhibited the strong effects of persona issue importance on information selection on the Web regardless of news coverage. Overall findings of the study also showed higher levels of information selection with no prior exposure to news coverage supporting the information utility theory. Priming effects of news coverage on subsequent information selection on the Web, however, were not found. The implications of the findings were discussed. |
Most Common Document Word Stems:
issu (175), inform (139), web (103), news (96), select (93), individu (66), studi (65), import (56), person (51), effect (48), tradit (39), media (37), use (35), util (35), coverag (30), subsequ (29), prior (26), exposur (25), condit (24), influenc (23), onlin (23), |
Author's Keywords:
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Web, selectivity, personal issue importance, relationship between traditional news and the Web |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Kim, Young Mie. "Where Is My Issue? The Influence of News Coverage and Personal Issue Importance on Subsequent Information Selection on the Web" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p172408_index.html> |
APA Citation:
| Kim, Y. , 2007-05-23 "Where Is My Issue? The Influence of News Coverage and Personal Issue Importance on Subsequent Information Selection on the Web" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <APPLICATION/PDF>. 2009-05-24 from http://www.allacademic.com/meta/p172408_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: With the growth of the Web, network television audiences and newspaper readership has declined. Many believe that both network television viewers and newspaper readership will continue to diminish. However, some researchers argue that the shift from traditional news consumption to the Web is at best, an exaggeration, and the Web appears to function more as a supplement to traditional news media. Little is known, however, how traditional news media usage influences Web usage patterns. This study investigates the process in which prior TV news exposure influences individuals’ subsequent Web use patterns in terms of selectivity by using a unique Web behavior record measuring Web viewing as it happens naturally. By testing three theories that may explain individuals’ information selection patterns—priming, information utility and personal issue importance—this study offers a theoretical framework to explain individuals’ Web and traditional news use patterns. The results of the study exhibited the strong effects of persona issue importance on information selection on the Web regardless of news coverage. Overall findings of the study also showed higher levels of information selection with no prior exposure to news coverage supporting the information utility theory. Priming effects of news coverage on subsequent information selection on the Web, however, were not found. The implications of the findings were discussed. |
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| Document Type: |
application/pdf |
| Page count: |
27 |
| Word count: |
6224 |
| Text sample: |
| Where is my issue 1 Where Is My Issue? The Influence of News Coverage and Personal Issue Importance on Subsequent Information Selection on the Web Abstract With the growth of the Web network television audiences and newspaper readership has declined. Many believe that network both television viewers and newspaper readership will continue to diminish. However some researchers argue that the shift from traditional news consumption to the Web is at best an exaggeration and the Web appears to function |
| Issue Importance on Subsequent Information Selection on the Web (Gay Rights) Where is my issue 27 0.6 0.5 Selecitivty on the Web 0.4 0.3 0.2 0.1 0 absence presence Ne w s Cove ra ge High importance Low importance Figure 2. Additive Effect: Interaction of News Coverage and Personal Issue Importance on Subsequent Information Selection on the Web (Abortion) |
Similar Titles:
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Third-Person Effects of Health News: Exploring the Relationships Among Media Exposure, Presumed Media Influence, and Behavioral Intentions
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