Author's Keywords: Reconstructive Memory, Post-Experience Advertising, Information Processing	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p172883_index.html Direct Link: HTML Code:

Yang, Jianqin. and Meeds, Robert. "Effects of False Postexperience Advertising, Message Processing Environment, and Nationality on Memories for Personal Experiences" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p172883_index.html>

Yang, J. J. and Meeds, R. , 2007-05-23 "Effects of False Postexperience Advertising, Message Processing Environment, and Nationality on Memories for Personal Experiences" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <APPLICATION/PDF>. 2009-05-24 from http://www.allacademic.com/meta/p172883_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Reconstructive memory effects, operationalized as judgment errors and imagination inflation, are examined in this experiment. Participants from the United States and Hong Kong were shown ads containing either false or true (control) information about a typical childhood experience at a theme park. Message processing environment (systematic versus heuristic) was also manipulated. Results indicated that participants who were in the false ad condition were more likely to make judgment errors about their past experiences, suggesting that the false information had modified and become part of their memories for these past experiences. Heuristic processing also increased the occurrence of reconstructive memory effects. The effects of the false information held even after controlling for the strength of participants� prior memories and their familiarity with the false information cues. No country-of-origin differences were observed. However, additional analyses showed that high ad involvement and sex (men) were also associated with reconstructive memory effects.

The Effects of Information Sources on Consumer Attitudes toward Direct-to-Consumer Prescription Drug Advertising: A Consumer Socialization Approach

Negotiating Memorial and Extra-Memorial Information: The Effect of Social Information on Eyewitness Identification Accuracy

The Effects of Source Cue and Framing on Consumers' Web-Based Health Information Processing

Just Laugh! You Don't Need to Remember: The Effects of Entertainment Media on Political Information Acquisition and Information Processing in Political Judgment