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The Influence of Gender-Role Socialization, Media Use, and Sports Participation on Perceptions of Sex-Appropriate Sports

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Abstract:

This study seeks to update understanding of how sports in U.S. society are viewed in light of gender norms; such research has implications for mediated sports consumption. A survey of 340 college students found that even youth who have grown up with Title IX still rate most sports as masculine. The study also examined the relationship between media use, sports participation, and gender role socialization with sex-typing of sports, finding that socialization factors seemed most linked to perceptions of sex-appropriate sports. Heavy television and TV sports viewing, attitudes toward women, and attitudes toward masculinity were related to sex-typing of masculine sports, but these attitudes were not linked to typing of feminine sports, perhaps demonstrating the ubiquity of the hegemonic notion that sports are, for the most part, inherently male. Current media consumption played a smaller role, and sports participation played no role.

Most Common Document Word Stems:

sport (255), masculin (119), sex (102), women (95), gender (83), particip (68), role (61), televis (58), attitud (55), appropri (54), feminin (53), type (48), social (44), media (41), sex-appropri (39), girl (37), view (34), men (32), 1 (30), factor (30), research (28),

Author's Keywords:

Sports, Gender, Cultivation Theory, Media Use, Gender Role Socialization
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MLA Citation:

Hardin, Marie. and Greer, Jennifer. "The Influence of Gender-Role Socialization, Media Use, and Sports Participation on Perceptions of Sex-Appropriate Sports" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p172984_index.html>

APA Citation:

Hardin, M. C. and Greer, J. , 2007-05-23 "The Influence of Gender-Role Socialization, Media Use, and Sports Participation on Perceptions of Sex-Appropriate Sports" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p172984_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study seeks to update understanding of how sports in U.S. society are viewed in light of gender norms; such research has implications for mediated sports consumption. A survey of 340 college students found that even youth who have grown up with Title IX still rate most sports as masculine. The study also examined the relationship between media use, sports participation, and gender role socialization with sex-typing of sports, finding that socialization factors seemed most linked to perceptions of sex-appropriate sports. Heavy television and TV sports viewing, attitudes toward women, and attitudes toward masculinity were related to sex-typing of masculine sports, but these attitudes were not linked to typing of feminine sports, perhaps demonstrating the ubiquity of the hegemonic notion that sports are, for the most part, inherently male. Current media consumption played a smaller role, and sports participation played no role.

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Document Type: PDF
Page count: 33
Word count: 9129
Text sample:
Abstract This study seeks to update understanding of how sports in U.S. society are viewed in light of gender norms; such research has implications for mediated sports consumption. A survey of 340 college students found that even youth who have grown up with Title IX still rate most sports as masculine. The study also examined the relationship between media use sports participation and gender role socialization with sex-typing of sports finding that socialization factors seemed most linked to perceptions
.024 Time participating in personal fitness -.040 0.105 -.036 Play specific sport (varied) -.010 0.127* .089 Time spent watching TV .074 0.037 -.046 Watch specific sport (varied) .200** 0.025 .059 ATWS average -.012 0.054 -.034 BMS average .034 -0.087 -.053 Ethnicity (1=white 2=minority) -.077 -0.071 .150** Model summary R (R2 ) .248 (.061) .221 (.049) .222 (.049) F 2.63** 2.06* 2.09* + p < .1; * p < .05; ** p < .01; ***p < .001


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