Author's Keywords: Political Socialization, Early Adult Socialization, Political Advertising, Internet Effects, Civic and Political Participation	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p173317_index.html Direct Link: HTML Code:

Shah, Dhavan., McLeod, Douglas., Cho, Jaeho., Scholl, Rosanne. and Gotlieb, Melissa. "Political Ads, Communication Mediation, and Participation: Modeling Campaign Effects Across Generational Groups" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p173317_index.html>

Shah, D. , McLeod, D. M., Cho, J. , Scholl, R. M. and Gotlieb, M. , 2007-05-23 "Political Ads, Communication Mediation, and Participation: Modeling Campaign Effects Across Generational Groups" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p173317_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: In this paper, we contend that youth engagement � both in the form of civic behaviors such as volunteering and organizational memberships and more overtly political behaviors such as political expression and campaign participation � is critical to early adulthood socialization, and the accompanying responsibilities of citizenship (McLeod, 2000). However, we question whether media � television, campaign ads, and the Internet � are culprits reducing participation, contending instead that certain forms of mass media use may be agents of socialization into civic and political engagement. As a robust test of these relationships, we conducted two multimethod studies of campaign communication effects. Our studies merged campaign advertising placement and content data on a community-by-community basis during the 2000 and 2004 U.S. presidential election seasons with two national panel surveys conducted during these elections. We then run separate models of younger and older adults' civic and political participation during these two election seasons. Findings reveal that campaign effects on younger and older generations are mediated through information seeking and citizen expression about politics to encourage civic and political engagement.

An Individual Difference Approach to Understanding Communication Campaign Effects: Self-Monitoring, Perceived Message Effectiveness, and Perceived Media Influence

Political Ads and the Campaign Trail: Media Richness, Campaign War News Consumption and the Impact on Political Participation and Opinion

The Differential Gains Model of Online News Use: Examining the Implications of Interactive Use of Online News for Political Participation