Author's Keywords: Media Richness, campaigns, media saturation	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Sociological Association URL: http://www.asanet.org
Citation: URL: http://www.allacademic.com/meta/p177052_index.html Direct Link: HTML Code:

Sisco, Tauna. "You Are What You See? Media Consumption and the Impact on Political Participation, Opinion, and Self-Ideology" Paper presented at the annual meeting of the American Sociological Association, TBA, New York, New York City, Aug 11, 2007 <Not Available>. 2010-03-13 <http://www.allacademic.com/meta/p177052_index.html>

Sisco, T. S. , 2007-08-11 "You Are What You See? Media Consumption and the Impact on Political Participation, Opinion, and Self-Ideology" Paper presented at the annual meeting of the American Sociological Association, TBA, New York, New York City Online <PDF>. 2010-03-13 from http://www.allacademic.com/meta/p177052_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Drawing from Media Richness Theory, certain forms of media such as television have greater informational impact on viewers and subsequent viewer cognitive information and action than other forms, such as newspapers. Through the use of the American National Election Survey Panel Study, 1990-1992, this study examines two forms of media, newspaper and television, to determine the influence on political opinion, political self-ideology, and political participation. Results indicate that reading the newspaper or attention to campaign material in newspapers has no effect on subsequent political opinion, ideology, or participation. Increased attention to television news campaign coverage yields a greater likelihood of voting as well as negative feelings about political leaders; however, too much attention to television campaigns creates media saturation level for voter participation and opinions about leaders, suggesting quality, not quantity is an important factor for political reasoning and action.

Political Ads and the Campaign Trail: Media Richness, Campaign War News Consumption and the Impact on Political Participation and Opinion

How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005