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SpiritChurch: A Case Study of Consumer Ritual Symbolic Practices

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Abstract:

While sociologists have been observing the growing commodification of religion in a larger consumer culture, there has been little study of particular congregations and ways they engage religion as a consumer product. This may be due to a lack of theoretical clarity on how religion is engaged as something to be consumed. Building on the work of structural ritualization theory (Knottnerus 1997, 2002, 2005), this paper argues that rituals, more specifically consumer ritualized symbolic practices (CRSPs), offer a clear theoretical framework in which to identify religious consumption. This theoretical approach provides a basis for a case study of a mega church located in the Sunbelt. Consumer Ritual Symbolic Practices (CRSPs) are identified within the particular congregation through observation, interviews, and analysis of institutional documents. The focus of this paper is on those CRSPs engaged by the staff in the mega church. These include CRSPs that create religion as a brand name; create religion as a spectacle, and create religion as a rationalized provider of services.

Most Common Document Word Stems:

church (67), religion (59), religi (57), ritual (50), consum (43), practic (37), cultur (30), knottnerus (24), particular (23), peopl (22), crsps (22), creat (20), structur (20), build (20), megachurch (20), member (19), social (19), engag (17), way (17), studi (17), new (17),

Author's Keywords:

mega church, consumption, ritualization
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Name: American Sociological Association
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MLA Citation:

Knottnerus, J.. "SpiritChurch: A Case Study of Consumer Ritual Symbolic Practices" Paper presented at the annual meeting of the American Sociological Association, TBA, New York, New York City, Aug 11, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p183963_index.html>

APA Citation:

Knottnerus, J. D. , 2007-08-11 "SpiritChurch: A Case Study of Consumer Ritual Symbolic Practices" Paper presented at the annual meeting of the American Sociological Association, TBA, New York, New York City Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p183963_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: While sociologists have been observing the growing commodification of religion in a larger consumer culture, there has been little study of particular congregations and ways they engage religion as a consumer product. This may be due to a lack of theoretical clarity on how religion is engaged as something to be consumed. Building on the work of structural ritualization theory (Knottnerus 1997, 2002, 2005), this paper argues that rituals, more specifically consumer ritualized symbolic practices (CRSPs), offer a clear theoretical framework in which to identify religious consumption. This theoretical approach provides a basis for a case study of a mega church located in the Sunbelt. Consumer Ritual Symbolic Practices (CRSPs) are identified within the particular congregation through observation, interviews, and analysis of institutional documents. The focus of this paper is on those CRSPs engaged by the staff in the mega church. These include CRSPs that create religion as a brand name; create religion as a spectacle, and create religion as a rationalized provider of services.

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Document Type: PDF
Page count: 18
Word count: 6059
Text sample:
SpiritChurch: A Case Study of Consumer Ritual Symbolic Practices and the Commodification of Religion P. Alex Thornburg Oklahoma State University J. David Knottnerus Oklahoma State University Please send correspondence to P. Alex Thornburg 4100 Nakoma Road Madison WI 53711 alexthornburg@westminstermadison.org Abstract 1 While sociologists have been observing the growing commodification of religion in a larger consumer culture there has been little study of particular congregations and ways they engage religion as a consumer product. This may be due to
NC: The University of North Carolina. Thumma Scott. 1996. The Kingdom the Power and the Glory: The Megachurch in Modern American Society. (Unpublished Dissertation) Emory University. Vaughan John N. 1993. Megachurches and American Cities: How Churches Grow. Grand Rapids: Baker Books. Veblen Thorsten. 1931. The Theory of the Leisure Class: An Economic Study of Institutions. New York: The Viking Press. Weber Max. 1958 [1905]. The Protestant Ethic and the Spirit of Capitalism. Translated by Talcott Parsons. New York: Charles


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