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Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments |
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Abstract:
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Analyzing both CSR news stories and attached readers’ comments from the online Korean newspapers, this study investigated the news coverage of CSR activities and how the online readers interpret the CSR activities dependent on CSR types, situations, and a degree of corporate fame. Online readers more frequently expressed opinions on and tend to be cynical toward crisis-related CSR and monetary donation type of CSR. Also, the more famous the companies are, the more likely there are cynical opponents toward their CSR activities. The study offers PR professionals in charge of CSR valuable insights—CSR should be planned as a long-term strategy to restore the impaired corporate reputation after a crisis, not as a mere form of corrective action. |
Most Common Document Word Stems:
csr (212), compani (91), reader (88), corpor (78), relat (78), comment (77), crisi (74), stori (67), 1 (63), 2 (63), activ (62), news (57), type (56), korean (53), crisis-rel (48), case (48), donat (44), cynic (41), 3 (36), accept (35), strategi (35), |
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Association:
Name: NCA 93rd Annual Convention
URL: http://www.natcom.org
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Citation:
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MLA Citation:
| Cho, Sooyoung. and Hong, Youngshin. "Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL, Nov 15, 2007 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p193169_index.html> |
APA Citation:
| Cho, S. and Hong, Y. , 2007-11-15 "Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <APPLICATION/PDF>. 2009-05-23 from http://www.allacademic.com/meta/p193169_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Analyzing both CSR news stories and attached readers’ comments from the online Korean newspapers, this study investigated the news coverage of CSR activities and how the online readers interpret the CSR activities dependent on CSR types, situations, and a degree of corporate fame. Online readers more frequently expressed opinions on and tend to be cynical toward crisis-related CSR and monetary donation type of CSR. Also, the more famous the companies are, the more likely there are cynical opponents toward their CSR activities. The study offers PR professionals in charge of CSR valuable insights—CSR should be planned as a long-term strategy to restore the impaired corporate reputation after a crisis, not as a mere form of corrective action. |
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application/pdf |
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33 |
| Word count: |
7447 |
| Text sample: |
| Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments Abstract Analyzing both CSR news stories and attached readers’ comments from the online Korean newspapers this study investigated the news coverage of CSR activities and how the online readers interpret the CSR activities dependent on CSR types situations and a degree of corporate fame. Online readers more frequently expressed opinions on and tend to be cynical toward crisis-related CSR and monetary donation type |
| Opponent Negotiator Accepter Globally well- 42 (41.2%) 19 (18.6%) 41 (40.2%) 102 known Well-known 28 (32.9%) 23 (27.1%) 34 (40.0%) 85 Not Famous 0 0 0 0 Name Individuals 5 (27.8%) 2 (11.1%) 11 (61.1%) 18 Value Foreign Companies 12 (27.3%) 2 (4.5%) 30 (68.2%) 44 or Individual Others 1 (100%) 0 0 1 Total 88 (35.2%) 46 (18.4%) 116 (46.4%) 250 (100%) 33 |
Similar Titles:
Corporate Social Responsibility as a Crisis Communication Strategy: Korean Journalists' One-Way Metaperception Toward Samsung's $847.6 Million Donation
The Effects of Threat Type and Duration on Public Relations Professionals' Cognitive, Affective, and Conative Responses in Crisis Situations
Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response
Organizational Politics Surrounding the Interpretation of “Public Interest”: A Case of Korean Public Broadcasting Corporation
What You Say Is Not What They Read: Koreans’ Decoding Strategies on Corporate Prosocial News Stories
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