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The Effects of Passive Verb Constructed Arguments Within the Elaboration Likelihood Model of Persuasion |
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Abstract:
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Different levels of agent prominence in a sentence (active voice, passive voice with the agent present, and passive voice with the agent missing) were examined as possible variables within the Elaboration Likelihood Model of persuasion. Agent prominence did not affect persuasion as a modifier of motivation. The data supports agent prominence acting as a central cue. There was a significant interaction effect of agent prominence and argument strength on the amount of outcome-relevant and value-relevant involvement the messages produced. There was also a main effect for argument strength. |
Most Common Document Word Stems:
involv (206), argument (166), passiv (139), voic (117), effect (115), agent (110), relev (92), particip (79), persuas (73), verb (59), process (55), strength (51), signific (51), present (51), activ (50), read (47), 2 (47), condit (46), promin (45), valu (44), m (44), |
Author's Keywords:
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persuasion, passive verbs, elaboration likelihood model, argument strength |
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Association:
Name: NCA 93rd Annual Convention
URL: http://www.natcom.org
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Citation:
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MLA Citation:
| Carpenter, Christopher. and Henningsen, David. "The Effects of Passive Verb Constructed Arguments Within the Elaboration Likelihood Model of Persuasion" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL, Nov 15, 2007 <Not Available>. 2010-03-12 <http://www.allacademic.com/meta/p193250_index.html> |
APA Citation:
| Carpenter, C. and Henningsen, D. D. , 2007-11-15 "The Effects of Passive Verb Constructed Arguments Within the Elaboration Likelihood Model of Persuasion" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <PDF>. 2010-03-12 from http://www.allacademic.com/meta/p193250_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Different levels of agent prominence in a sentence (active voice, passive voice with the agent present, and passive voice with the agent missing) were examined as possible variables within the Elaboration Likelihood Model of persuasion. Agent prominence did not affect persuasion as a modifier of motivation. The data supports agent prominence acting as a central cue. There was a significant interaction effect of agent prominence and argument strength on the amount of outcome-relevant and value-relevant involvement the messages produced. There was also a main effect for argument strength. |
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| Document Type: |
PDF |
| Page count: |
53 |
| Word count: |
9347 |
| Text sample: |
| The Effects of Passive 1 Running head: PASSIVE VERBS The Effects of Passive Verb Constructed Arguments Within the Elaboration Likelihood Model of Persuasion The Effects of Passive 2 Abstract Different levels of agent prominence in a sentence (active voice passive voice with the agent present and passive voice with the agent missing) were examined as possible variables within the Elaboration Likelihood Model of persuasion. Agent prominence did not affect persuasion as a modifier of ability or as a modifier |
| The Effects of Passive 53 Table 8 Enjoyment of Reading Involvement High Low M SD N M SD N Strong arguments Active verb 3.35 1.24 20 4.12 1.64 21 Passive verb 4.58 .72 20 4.56 .93 20 Agentless 4.36 1.31 20 4.33 1.17 20 Weak arguments Active verb 4.67 1.27 20 4.20 1.32 21 Passive verb 4.55 1.26 19 4.45 1.34 20 Agentless 4.70 1.01 19 4.38 1.36 20 |
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