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How Far Can We Go in Organization-Public Relationships Research? A Descriptive Content Analysis of the Status and the Research Trends in OPR Research

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Abstract:

As a descriptive content analysis, this study summarized and analyzed the current status and research trends in organization-public relationships (OPR) research. Relevant studies published in several credible sources showed that OPR research has gone through the process of conceptualization and the identification of multiple dimensions in terms of measurement over the past two decades. However, the results also showed more progress need to be made to extend this specific research topic into a more diverse scope.

Most Common Document Word Stems:

public (192), relationship (147), relat (146), research (106), studi (82), opr (81), organ (77), analysi (46), measur (45), content (42), descript (36), use (36), brune (34), sampl (34), organization-publ (34), review (30), ledingham (28), dimens (28), journal (27), articl (27), manag (27),

Author's Keywords:

Organization-Public Relationships, Relationship Dimensions, Relationship Measurement
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Name: NCA 93rd Annual Convention
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MLA Citation:

Meng, Juan. "How Far Can We Go in Organization-Public Relationships Research? A Descriptive Content Analysis of the Status and the Research Trends in OPR Research" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL, Nov 15, 2007 <Not Available>. 2010-03-12 <http://www.allacademic.com/meta/p193654_index.html>

APA Citation:

Meng, J. , 2007-11-15 "How Far Can We Go in Organization-Public Relationships Research? A Descriptive Content Analysis of the Status and the Research Trends in OPR Research" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <PDF>. 2010-03-12 from http://www.allacademic.com/meta/p193654_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: As a descriptive content analysis, this study summarized and analyzed the current status and research trends in organization-public relationships (OPR) research. Relevant studies published in several credible sources showed that OPR research has gone through the process of conceptualization and the identification of multiple dimensions in terms of measurement over the past two decades. However, the results also showed more progress need to be made to extend this specific research topic into a more diverse scope.

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Associated Document Available NCA 93rd Annual Convention

Document Type: PDF
Page count: 26
Word count: 6249
Text sample:
Descriptive Content Analysis 1 How Far Can We Go in Organization-Public Relationships Research? A Descriptive Content Analysis of the Status and the Research Trends in OPR Research Abstract As a descriptive content analysis this study summarized and analyzed the current status and research trends in organization-public relationships (OPR) research. Relevant studies published in several credible sources showed that OPR research has gone through the process of conceptualization and the identification of multiple dimensions in terms of measurement over the
rate of more than 28%. Jo & Shim 2005 A survey was administered to a group of full-time employees in South Korea in 2003. One hundred and sixty- eight individuals from four different corporations completed a battery of instruments from May to June 2003. Bruning DeMiglio & A mailed survey was conducted by using the list of Embry 2006 population provided by the city water department A systematic sampling strategy with a random start determined the participants. Eight hundred


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