Author's Keywords: Internet, web, presentation, candidates	Convention All Academic Convention can solve the abstract management needs for any association's annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: Midwest Political Science Association URL: http://www.indiana.edu/~mpsa/
Citation: URL: http://www.allacademic.com/meta/p199095_index.html Direct Link: HTML Code:

Parkin, Michael. "Campaigns in Cyberspace and the Impact of Presentation Technology on Website Visitors" Paper presented at the annual meeting of the Midwest Political Science Association, Palmer House Hotel, Chicago, IL, Apr 12, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p199095_index.html>

Parkin, M. D. , 2007-04-12 "Campaigns in Cyberspace and the Impact of Presentation Technology on Website Visitors" Paper presented at the annual meeting of the Midwest Political Science Association, Palmer House Hotel, Chicago, IL Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p199095_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper explores how congressional candidates use the web to present information, the motivations that drive their presentation strategies, and the effect that various presentation technologies (i.e., graphics, pictures, audio, and video) have on those who visit candidate websites. Content analysis results from 2002, 2004, and 2006 confirm that fairly simple presentation features are ubiquitous across a broad sample of congressional candidates’ websites although more advanced technologies have developed gradually. Further analysis shows that the decision to include advanced multimedia is driven not only by practical concerns, like time and resources, but also by political considerations such as race competitiveness. To test the effect that presentation strategies have on website visitors, I conducted an experiment with a 2006 U.S. Senate candidate. The results of this experiment show that sophisticated presentation strategies can, in fact, help campaigns in a number of important ways – they can increase voters’ support for the candidate, focus the attention of likely voters on key campaign issues, and slightly boost knowledge of the candidate’s background and policy positions for those most engaged with the campaign. Taken together, this study demonstrates that candidates are motivated to use presentation technologies, at least in part, by strategic political concerns (i.e., race competitiveness) and that these concerns are largely addressed as evidenced by the positive outcomes reported in the experiment.

Party Profiles on the Web. An Analysis of the Logfiles of Non-Partisan Interactive Political Internet Sites in the 2003 and 2004 Election Campaigns in Belgium.

Campaigns, Candidates, and the Internet: The Impact of Political Advertisements on On-Line Participation & Political Judgments