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Association: Name: Association for Education in Journalism and Mass Communication URL: http://www.aejmc.org
Citation: URL: http://www.allacademic.com/meta/p203209_index.html Direct Link: HTML Code:

Prado, Paola. and McDowell, Walter. "Acculturation and Media Preference: Exploring the Popularity of English-Language Television Programs among Latino Audiences in the U.S" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC, Aug 08, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p203209_index.html>

Prado, P. and McDowell, W. , 2007-08-08 "Acculturation and Media Preference: Exploring the Popularity of English-Language Television Programs among Latino Audiences in the U.S" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC Online <APPLICATION/PDF>. 2009-05-24 from http://www.allacademic.com/meta/p203209_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Although the dramatic increase in the Latino consumer market in the U.S is no secret, a false impression fostered by Latino media is that these important audiences can be reached only through Spanish-language programming. Results from this four-market exploratory ratings study contradict this misconception and provide new insights on Latino acculturation and media preference in this country. The analysis revealed that a substantial portion of Latino audiences watch English-language prime-time television programming, In addition, the findings suggest that the generic “Latino” designation may be overly broad in that the popularity of specific English-language programs varied considerably across the four test markets. The paper concludes with implications for programming and sales management and recommendations for future research.

Framing Latinas: Hispanic women through the Lenses of Spanish-language and English-language news media

Language Matters in Sex: Sexual Content in Spanish-language and English-language Fictional Narrative Television Programs Popular among Latino Adolescents

Latino Identity, Linguistic Acculturation, and Spanish Language Media Preference