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Association: Name: Association for Education in Journalism and Mass Communication URL: http://www.aejmc.org
Citation: URL: http://www.allacademic.com/meta/p203990_index.html Direct Link: HTML Code:

Fall, Lisa. and Hughes, Jeremy. "Knowledge is Power: Examining how General Public Relations Training Influences Non-major Graduate Students’ Attitudes about our Profession" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC, Aug 08, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p203990_index.html>

Fall, L. and Hughes, J. , 2007-08-08 "Knowledge is Power: Examining how General Public Relations Training Influences Non-major Graduate Students’ Attitudes about our Profession" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC Online <PDF>. 2009-05-24 from http://www.allacademic.com/meta/p203990_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This study examines pre- and post-perceptions about the public relations field among non-major graduate students who have successfully completed some general training. Results indicate significant decreases regarding how much the media, general public, and practitioner behavior influences their viewpoints about the profession. Additionally, significant increases are reported with regard to students’ overall positive perception toward the public relations field, the profession’s proactive behavior, and how the industry serves the good of the public. These results support the need for continued education about what our profession is and the critical role it plays in society. Results substantiate that the public relations profession needs “public relations.”

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