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Public information: On the effectiveness of multiple versus single information sources

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Abstract:

In an experiment (N = 66) we tested the effectiveness of public information provided by multiple sources against that of single sources. We also examined whether such a combined communication by multiple sources would affect people’s perceptions of information sources in terms of expertise and trustworthiness. The study revealed that before reading the public information, participants anticipated the information to be of higher quality when an environmental NGO and an oil company provided the information together than when either of these organizations provided the information. Post-information evaluations revealed a comparable pattern. Moreover, the study revealed that perceptions of the environmental organization and the oil company were not affected by the combined communication in a positive or negative way.

Most Common Document Word Stems:

inform (161), sourc (117), multipl (56), public (56), singl (41), particip (37), expect (33), provid (33), environment (32), ccs (31), ngo (28), oil (28), compani (28), condit (28), qualiti (23), effect (22), versus (22), peopl (22), 1 (20), perceiv (19), evalu (18),

Author's Keywords:

public information, information sources, expertise, trustworthiness, communication
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Name: International Society of Political Psychology
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http://ispp.org


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MLA Citation:

Ter Mors, Emma., Weenig, Mieneke., Ellemers, Naomi. and Daamen, Dancker. "Public information: On the effectiveness of multiple versus single information sources" Paper presented at the annual meeting of the International Society of Political Psychology, Classical Chinese Garden, Portland, Oregon USA, Jul 04, 2007 <Not Available>. 2009-05-24 <http://www.allacademic.com/meta/p204788_index.html>

APA Citation:

Ter Mors, E. , Weenig, M. , Ellemers, N. and Daamen, D. , 2007-07-04 "Public information: On the effectiveness of multiple versus single information sources" Paper presented at the annual meeting of the International Society of Political Psychology, Classical Chinese Garden, Portland, Oregon USA Online <APPLICATION/PDF>. 2009-05-24 from http://www.allacademic.com/meta/p204788_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In an experiment (N = 66) we tested the effectiveness of public information provided by multiple sources against that of single sources. We also examined whether such a combined communication by multiple sources would affect people’s perceptions of information sources in terms of expertise and trustworthiness. The study revealed that before reading the public information, participants anticipated the information to be of higher quality when an environmental NGO and an oil company provided the information together than when either of these organizations provided the information. Post-information evaluations revealed a comparable pattern. Moreover, the study revealed that perceptions of the environmental organization and the oil company were not affected by the combined communication in a positive or negative way.

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Associated Document Available International Society of Political Psychology
Associated Document Available Political Research Online

Document Type: application/pdf
Page count: 17
Word count: 3959
Text sample:
Public Information: Multiple versus Single Sources 1 Public Information: On the Effectiveness of Multiple versus Single Information Sources* ISPP 30th Annual Scientific Meeting - July 4-7 2007 Portland (Oregon USA). Panel on public response to decision making (Chair: Beth Miller) . Emma ter Mors Mieneke W.H. Weenig Naomi Ellemers and Dancker D.L. Daamen Leiden University Institute for Psychological Research This research is part of CATO the Dutch national program on CO2 Capture and Storage. CATO is financially supported by
Sciences. Research report. Public Information: Multiple versus Single Sources 17 Table 1. Expected Content Expected Quality and Evaluation (Mean scores (and SD)) as a Function of Information Source Expected Content Expected Evaluation Economic Environmental Quality Oil Company 5.81 (1.25)b 3.10 (1.51)b 4.11 (.84)b 4.33 (1.02)a Environmental 2.67 (1.56)a 6.48 (.93)a 4.59 (1.17)a 4.29 (1.07)a NGO Oil Company and 5.13 (1.43)b 5.71(1.27)c 5.13 (.64)c 4.67 (1.10)a Environmental NGO Note Within each column means with different subscripts differ significantly from each


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