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The Deleterious Consequences of Negativity in Campaigns? The Effects of Negative Information on Recall and Evaluation of Candidates

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Abstract:

In this paper, I ask what are the effects of negative information about a candidate on recall of information about the candidate and evaluation of the candidate.

Most Common Document Word Stems:

inform (239), negat (208), recal (200), subject (148), evalu (130), candid (122), issu (113), posit (95), polit (87), campaign (77), group (75), doyl (67), treatment (63), scandal (59), stage (59), experi (57), individu (54), articl (52), ideolog (48), control (46), result (45),
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Name: American Political Science Association
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http://www.apsanet.org


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MLA Citation:

Miller, Beth. "The Deleterious Consequences of Negativity in Campaigns? The Effects of Negative Information on Recall and Evaluation of Candidates" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL, Aug 30, 2007 <Not Available>. 2009-05-27 <http://www.allacademic.com/meta/p211290_index.html>

APA Citation:

Miller, B. , 2007-08-30 "The Deleterious Consequences of Negativity in Campaigns? The Effects of Negative Information on Recall and Evaluation of Candidates" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL Online <APPLICATION/PDF>. 2009-05-27 from http://www.allacademic.com/meta/p211290_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In this paper, I ask what are the effects of negative information about a candidate on recall of information about the candidate and evaluation of the candidate.

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Associated Document Available Political Research Online
Associated Document Available American Political Science Association

Document Type: application/pdf
Page count: 53
Word count: 12245
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The Deleterious Consequences of Negativity in Campaigns? The Effects of Negative Information on Recall and Evaluation of Candidates Beth Miller University of Missouri-Kansas City millerel@umkc.edu Prepared for presentation at the Annual Meeting of the American Political Science Association in Chicago Illinois on August 30th-September 2nd 2007 1 During an election campaign various mediums provide information to voters about political candidates. Candidates and their campaigns spend substantial funds crafting campaign advertisements for television and radio. Local national and cable news
0.658*** Evaluation (0.044) (0.032) Constant 3.572*** 1.717*** 3.400*** 1.416*** (0.191) (219) (0.195) (0.161) Cases 355 355 354 353 Adj R2 0.169 0.424 0.102 0.600 *** <0.01 **<0.05 *<0.10 ^<0.15; Standard Errors in Parentheses 51 Figure 8 Change in Candidate Evaluation by Treatment 52 Figure 9 Change in Candidate Evaluation by Ideological Congruence 53


Similar Titles:
Shifting Candidate Evaluations Counter to Partisan Biases: A Survey Experiment of Voter Experience and Candidate Issue Stances

Motivated Information Processing and Negative Campaigns: The Dynamic Formation of Candidate Evaluations


 
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