Author's Keywords: critical mass theory, task interdependence, subcultures, technology use, mixed method, Blackboard	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p229748_index.html Direct Link: HTML Code:

Lin, Canchu. and Ha, Louisa. "The Role of Utility Values, Organizational Subcultures, and Critical Mass in Organizational Use of Communication Information Technology" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 22, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p229748_index.html>

Lin, C. and Ha, L. , 2008-05-22 "The Role of Utility Values, Organizational Subcultures, and Critical Mass in Organizational Use of Communication Information Technology" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p229748_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This study investigated the use of a communication information technology by organizational members in a higher education institution with mixed methods. It shows that both utility and normative factors explain unit differences in technology use. It also demonstrated the cultural foundation of the normative models explicating adoption and use of technologies in organizations. Specifically, it found that subcultures influence organizational members’ perceptions of utility values of a technology and norms about technology use, and their use of technology. Furthermore, this study provided empirical support to the critical mass theory. The findings suggest that task interdependence and organizational support contribute to adoption and use of a technology.

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