Author's Keywords: public relations leadership, leadership behaviors, confirmatory factor analysis	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p229769_index.html Direct Link: HTML Code:

Choi, Jounghwa. and Choi, Yoonhyeung. "Dimensions of Leadership in Public Relations: Exploring an Organization-Wide Perspective" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2010-06-06 <http://www.allacademic.com/meta/p229769_index.html>

Choi, J. and Choi, Y. , 2008-05-21 "Dimensions of Leadership in Public Relations: Exploring an Organization-Wide Perspective" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2010-06-06 from http://www.allacademic.com/meta/p229769_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Despite the growing attention that has been given to the role of leadership in public relations, little systematic research is available that examines what constitutes public relations leadership. By adopting the behavioral approach, the present study aims to identify leadership dimensions that are critical in establishing organization-wide public relations leadership. Through a national survey of 171 Public Relations Society of America (PRSA) members, the present study identified the seven distinct leadership behaviors germane to the public relations field (upward influence, coordinating, internal monitoring, networking, representing, providing vision, and acting as a change agent). Two supra dimensions (i.e., relations- and change-focused behaviors) that help to represent the seven leadership behaviors more parsimoniously were also proposed. Overall, the enactment of leadership behaviors was found to be positively associated with the practitioners’ self-assessment of the value of public relations in their organizations. Practical and theoretical implications are discussed.

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