Author's Keywords: argument strength, computer-mediated communication (CMC), multiple-source effect, social identity model of deindividuation effects (SIDE)	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p229883_index.html Direct Link: HTML Code:

Lee, Eun-Ju. "When Are Strong Arguments Stronger Than Weak Arguments? Deindividuation Effects on Message Elaboration in CMC" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p229883_index.html>

Lee, E. , 2008-05-21 "When Are Strong Arguments Stronger Than Weak Arguments? Deindividuation Effects on Message Elaboration in CMC" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p229883_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: The present experiment examined how the lack of individuating information affects message elaboration and conformity to group norms in text-based computer-mediated communication (CMC). Participants made decisions about choice dilemma scenarios and exchanged their arguments with three ostensible partners via computer. Consistent with the social identity model of deindividuation effects (SIDE), those who had exchanged personal profiles with their partners were better able to differentiate between strong and weak arguments and were more likely to make conformity decisions based on the message content than those who had not. On the other hand, those with no identity cues were more likely to factor in group identification for their conformity decisions. Results suggest that less systematic message processing and greater reliance on normative considerations account for how deindividuation moderates the effects of argument strength on group conformity.

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