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Race as a Real and Virtual Social Identity: The Moderating Effects of Ethnic Identity on Ingroup Favoritism Toward Real vs. Virtual Human Representations

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Abstract:

Race is an important social identity particularly for understanding communication behaviors of minorities such as Blacks. Ethnic identity is a key moderator for facilitating self categorization at the race level and ingroup favoritism. Growing prevalence of digital virtual humans offers a new venue for comparative analysis of racial processes. Study 1 (N=53) first confirmed the moderating effects of ethnic identity, demonstrating ingroup favoritism among strong ethnic-identity Blacks but not among weak ethnic-identity Blacks. Study 2 (N=64), however, found both strong and weak ethnic identifiers exhibited ingroup favoritism to virtual Black versus White entities. The difference lies in dampened responses to the virtual White entity among weak ethnic identifiers. Prototypicality and ingroup bias are suggested as explanations.

Most Common Document Word Stems:

ident (67), ethnic (59), race (41), black (35), virtual (32), social (31), group (25), real (22), communic (22), ingroup (21), minor (21), human (20), racial (17), self (16), studi (14), white (14), entiti (14), strong (14), theori (13), behavior (13), posit (12),

Author's Keywords:

Virtual humans, race, Blacks, Whites, African Americans, ethnic identity, social identity, self-categorization theory
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MLA Citation:

Gong, Li., Appiah, Osei. and Elias, Troy. "Race as a Real and Virtual Social Identity: The Moderating Effects of Ethnic Identity on Ingroup Favoritism Toward Real vs. Virtual Human Representations" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p230040_index.html>

APA Citation:

Gong, L. , Appiah, O. and Elias, T. , 2008-05-21 "Race as a Real and Virtual Social Identity: The Moderating Effects of Ethnic Identity on Ingroup Favoritism Toward Real vs. Virtual Human Representations" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <APPLICATION/PDF>. 2009-05-23 from http://www.allacademic.com/meta/p230040_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Race is an important social identity particularly for understanding communication behaviors of minorities such as Blacks. Ethnic identity is a key moderator for facilitating self categorization at the race level and ingroup favoritism. Growing prevalence of digital virtual humans offers a new venue for comparative analysis of racial processes. Study 1 (N=53) first confirmed the moderating effects of ethnic identity, demonstrating ingroup favoritism among strong ethnic-identity Blacks but not among weak ethnic-identity Blacks. Study 2 (N=64), however, found both strong and weak ethnic identifiers exhibited ingroup favoritism to virtual Black versus White entities. The difference lies in dampened responses to the virtual White entity among weak ethnic identifiers. Prototypicality and ingroup bias are suggested as explanations.

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Document Type: application/pdf
Page count:  
Word count: 2230
Text sample:
Real and Virtual Race 1 Race as a real and virtual social identity: The moderating effects of ethnic identity on ingroup favoritism toward real versus virtual human representations Abstract Race is an important social identity particularly for understanding communication behaviors of minorities such as Blacks. Ethnic identity is a key moderator for facilitating self categorization at the race level and ingroup favoritism. Growing prevalence of digital virtual humans offers a new venue for comparative analysis of racial processes. Study
in designing computer interfaces (Gong & Nass 2007). We wanted to test this hypothesis and research question with respect to three levels of dependent variables: identification with Black and White information-presenting agents social presence judgment of the agents and evaluation of the Web site. Identification is a basic concept of group identity and underlies communicative processes with racial ingroup versus outgroup members (Kelman 1961). A concept closely related to identification is homophily. Strong ethnic identity was found to be


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