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Communicating Community Capital: A Framework for Evaluating Community Televisions Impact on Cultural, Social, and Economic Outcomes |
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Abstract:
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Community media has been identified as an important site of tension between local desires and global forces, actors and conditions. They form part of a complex response to transnational media flows that includes both resistance and accommodation. Community media perform various social roles at the local level including the production of collective identities, the construction of meaning, negotiating proximities to power, enriching networks of social bonds, and enhancing individual capacities. Evaluating these roles has emerged as an under-theorized and yet critical area of investigation for better understanding the dynamic between local and global cultural production, how community media influences social formation and for articulating its social benefits to policy-makers and funding agencies. This paper proposes a framework for evaluating community media by mapping influence on collective capacities (i.e. community capital). An Outcomes Mapping Framework, which links community media outcomes to various forms of community capital, was tested for practicability in the field during the study of a small community television station in Cape Breton, Nova Scotia, Canada (Telile Community TV). This Framework proved useful in identifying: (i) the multifold ways that Telile TV has played a role in expanding local influence over social outcomes; (ii) indicators of social change causally linked to community television practice; and (iii) some of the strengths and weaknesses of extant community media practice within local media ecologies. The field results also revealed the critical importance of ontological context for evaluative assessments of community media practice. The process of "mapping" community development outcomes suggests that community television has multi-faceted potential for responding to tensions that arise in response to global flows and for expanding local cultural citizenships. |
Most Common Document Word Stems:
communiti (86), local (47), social (42), media (32), cultur (31), telil (31), outcom (21), public (19), televis (19), 2006 (17), econom (16), program (15), organ (15), communic (14), framework (14), research (14), capit (13), experi (13), product (13), develop (13), within (13), |
Author's Keywords:
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community media, evaluation, CED, community economic development, citizen's media, alternative media, cultural capital, social capital, Cape Breton, globalization |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Lithgow, Michael. "Communicating Community Capital: A Framework for Evaluating Community Televisions Impact on Cultural, Social, and Economic Outcomes" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p231040_index.html> |
APA Citation:
| Lithgow, M. A. , 2008-05-21 "Communicating Community Capital: A Framework for Evaluating Community Televisions Impact on Cultural, Social, and Economic Outcomes" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <APPLICATION/PDF>. 2009-05-23 from http://www.allacademic.com/meta/p231040_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: Community media has been identified as an important site of tension between local desires and global forces, actors and conditions. They form part of a complex response to transnational media flows that includes both resistance and accommodation. Community media perform various social roles at the local level including the production of collective identities, the construction of meaning, negotiating proximities to power, enriching networks of social bonds, and enhancing individual capacities. Evaluating these roles has emerged as an under-theorized and yet critical area of investigation for better understanding the dynamic between local and global cultural production, how community media influences social formation and for articulating its social benefits to policy-makers and funding agencies. This paper proposes a framework for evaluating community media by mapping influence on collective capacities (i.e. community capital). An Outcomes Mapping Framework, which links community media outcomes to various forms of community capital, was tested for practicability in the field during the study of a small community television station in Cape Breton, Nova Scotia, Canada (Telile Community TV). This Framework proved useful in identifying: (i) the multifold ways that Telile TV has played a role in expanding local influence over social outcomes; (ii) indicators of social change causally linked to community television practice; and (iii) some of the strengths and weaknesses of extant community media practice within local media ecologies. The field results also revealed the critical importance of ontological context for evaluative assessments of community media practice. The process of "mapping" community development outcomes suggests that community television has multi-faceted potential for responding to tensions that arise in response to global flows and for expanding local cultural citizenships. |
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application/pdf |
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12 |
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3931 |
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| 1 Communicating Community Capital: A Framework for Evaluating Community Television’s Impact on Cultural Social and Economic Outcomes The relationship between media production and social and political power are the subject of much scholarship. Media are one of the ways that collective and collaborative processes of problem solving and self-determination in democratic societies take place (Downing 2001; Habermas 1987; Rodriguez 2001; Stein 2002). There are however many barriers to the free flow of information in the dominant ‘public spheres’1 of |
| City: New York London Tokyo (Princeton: Princeton Univesity Press) Smith J. and Bailkey M. (2006) “Urban agriculture and the building of communities” in R. va Veenhuizen (ed.) (2006) Cities Farming for the Future: Urban Agriculture for green and Productive Cities (Ottawa: RUAF) Stanley D. (2006) “Introduction: The effects of culture” in Canadian Journal of Communication Vol. 31(1):7-15 Stein Laura (2002) "Democratic talk access television and participatory political communication" in Community Media in the Information Age: Perspectives and Prospects Nicholas |
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