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Strategic Networks and the Role of Culture in Facilitating Global Product Development Performance |
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Abstract:
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This paper examines an alliance maturation process that organizations can use in employing strategic NPD networks. We developed our alliance maturation process model assuring its compatibility with current global new product development practices and environments. Strategic NPD Networking for new product development is not a discrete event but a process that involves several stages including awareness, exploration, commitment, and dissolution. We suggest that both the context and contents of these stages vary in highly competitive global environments. We review current literature on several cultural factors and their potential impact on the process of creating Strategic NPD Networks. In addition, we suggest testable propositions derived from our review of this literature. We conclude with suggestions for further inquiry regarding this increasingly important topic. |
Most Common Document Word Stems:
network (148), organ (139), cultur (132), npd (95), new (74), product (69), process (69), develop (68), strateg (63), al (58), et (58), p (47), need (41), european (39), suggest (38), global (35), 2004 (35), manag (35), organiz (32), arrang (30), import (28), |
Author's Keywords:
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Networking; Culture; Alliance Maturation Process; Product Development, Strategic Innovation |
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Association:
Name: BALAS Annual Conference URL: http://http://www.balas.org/
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Citation:
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MLA Citation:
| Millson, Murray. and Wilemon, David. "Strategic Networks and the Role of Culture in Facilitating Global Product Development Performance" Paper presented at the annual meeting of the BALAS Annual Conference, Universidad de los Andes School of Management, Bogota, D.C., Colombia, Apr 23, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p231185_index.html> |
APA Citation:
| Millson, M. R. and Wilemon, D. , 2008-04-23 "Strategic Networks and the Role of Culture in Facilitating Global Product Development Performance" Paper presented at the annual meeting of the BALAS Annual Conference, Universidad de los Andes School of Management, Bogota, D.C., Colombia Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p231185_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper examines an alliance maturation process that organizations can use in employing strategic NPD networks. We developed our alliance maturation process model assuring its compatibility with current global new product development practices and environments. Strategic NPD Networking for new product development is not a discrete event but a process that involves several stages including awareness, exploration, commitment, and dissolution. We suggest that both the context and contents of these stages vary in highly competitive global environments. We review current literature on several cultural factors and their potential impact on the process of creating Strategic NPD Networks. In addition, we suggest testable propositions derived from our review of this literature. We conclude with suggestions for further inquiry regarding this increasingly important topic. |
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| Document Type: |
PDF |
| Page count: |
18 |
| Word count: |
9307 |
| Text sample: |
| Strategic Networks and the Role of Culture in Facilitating Global Product Development Performance This paper examines an alliance maturation process that organizations can use in employing strategic NPD networks. We developed our alliance maturation process model assuring its compatibility with current global new product development practices and environments. Strategic NPD Networking for new product development is not a discrete event but a process that involves several stages including awareness exploration commitment and dissolution. We suggest that both the context |
| Poland Greece Slovenia and Georgia Latin America Costa Rica Venezuela Ecuador Mexico El Salvador Columbia Guatemala Bolivia Brazil and Argentina Middle East Qatar Morocco Turkey Egypt and Kuwait Sub-Saharan Africa Namibia Zambia Zimbabwe Nigeria and South Africa (Black sample) Southern Asia Iran India Indonesia Philippines Malaysia and Thailand Confucian Asia Taiwan Singapore Hong Kong South Korea China and Japan Table 2 – Cultural Clusters [House et. al. (2004)] - 18 - |
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