Author's Keywords: corporate reputation, measurement, trust, behavioral intentions, reputation management, structural equation modeling	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p231872_index.html Direct Link: HTML Code:

Ingenhoff, Diana. and Sommer, Katharina. "The Interrelationships Between Corporate Reputation, Trust and Behavioral Intentions: A Multistakeholder Approach" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2010-03-12 <http://www.allacademic.com/meta/p231872_index.html>

Ingenhoff, D. and Sommer, K. , 2008-05-21 "The Interrelationships Between Corporate Reputation, Trust and Behavioral Intentions: A Multistakeholder Approach" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <APPLICATION/PDF>. 2010-03-12 from http://www.allacademic.com/meta/p231872_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Understanding the nature of corporate reputation and its role as a trust-building resource for public relations can help organizations cope with today’s challenges of growing mediatization and the constant pressure to demonstrate and maintain legitimacy. While significant research has been done in the field of reputation, its relationship with trust and its influence on trustworthy behavioral intentions in different stakeholder groups needs further exploration. Therefore, the purpose of this study is to analyze the interrelations between corporate reputation, trust and behavioral intentions among members of four key stakeholder groups (N=1892) via structural equation modeling techniques. Reputation was measured as an attitudinal construct comprising cognitive and affective dimensions. The study shows that different publics apply different facets within each of the reputation dimensions in evaluating reputation. The detailed analysis could help public relations to successfully address various publics through addressing those facets that contribute to building reputation and trust. Results confirm that in all groups reputation contributes significantly to build trust and trustworthy behavioral intentions.

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