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Investigating the Impact of Breast Cancer Messages on Women’s Perceptions: Results of a Message Testing Pilot Study

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Abstract:

Breast cancer messages focused on early adoption of preventative actions provide a fruitful avenue to decrease the number of females who will be diagnosed with breast cancer later in life. The current pilot study used a 2 (message source) x 3 (message concept) design to expose women (N=59) to one of three message concepts (e.g., understanding normal mammary gland development, limiting exposure to chemicals, & adoption of healthy lifestyle behaviors) with a physician or a researcher as its source. Women then completed a post-test survey designed to assess message and source perceptions, knowledge, attitude, behavioral intentions, and demographic information. Results from regression analyses indicate that direct appeals to mothers with daughters increase behavioral intentions to seek more information about breast cancer prevention and communication with family members and doctors. Implications of these preliminary results for further message construction designed to target mothers are discussed.

Most Common Document Word Stems:

cancer (187), breast (159), messag (152), behavior (84), studi (76), women (74), risk (69), intent (63), p (59), sourc (57), famili (54), daughter (54), inform (53), research (42), histori (39), attitud (39), m (36), prevent (35), health (35), credibl (34), talk (32),

Author's Keywords:

breast cancer risk, precautionary principle, source credibility, prevention
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Silk, Kami., Yun, Doshik., Bowman, Nicholas., Neuberger, Lindsay. and Atkin, Charles. "Investigating the Impact of Breast Cancer Messages on Women’s Perceptions: Results of a Message Testing Pilot Study" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 22, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p232025_index.html>

APA Citation:

Silk, K. J., Yun, D. , Bowman, N. D., Neuberger, L. B. and Atkin, C. , 2008-05-22 "Investigating the Impact of Breast Cancer Messages on Women’s Perceptions: Results of a Message Testing Pilot Study" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p232025_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Breast cancer messages focused on early adoption of preventative actions provide a fruitful avenue to decrease the number of females who will be diagnosed with breast cancer later in life. The current pilot study used a 2 (message source) x 3 (message concept) design to expose women (N=59) to one of three message concepts (e.g., understanding normal mammary gland development, limiting exposure to chemicals, & adoption of healthy lifestyle behaviors) with a physician or a researcher as its source. Women then completed a post-test survey designed to assess message and source perceptions, knowledge, attitude, behavioral intentions, and demographic information. Results from regression analyses indicate that direct appeals to mothers with daughters increase behavioral intentions to seek more information about breast cancer prevention and communication with family members and doctors. Implications of these preliminary results for further message construction designed to target mothers are discussed.

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Document Type: PDF
Page count: 32
Word count: 8157
Text sample:
BREAST CANCER MESSAGE STUDY 1 Abstract Breast cancer messages focused on early adoption of preventative actions provide a fruitful avenue to decrease the number of females who will be diagnosed with breast cancer later in life. The current pilot study used a 2 (message source) x 3 (message concept) design to expose women (N=59) to one of three message concepts (e.g. understanding normal mammary gland development limiting exposure to chemicals & adoption of healthy lifestyle behaviors) with a physician
0.87 0.28 .47 3.09** .36 Fchange (2 53) = 5.14 p = .009 R2change = .14 Third Block Source Credibility 0.01 0.12 .01 0.05 .01 Attitude 0.15 0.15 .15 1.04 .12 2 Fchange (2 51) = 0.76 p = .474 R change = .02 * p < .05 ** p < .01 *** p < .001 sr: semipartial correlation Daughter: Those with daughter(s) were coded as 1 and those without daughter(s) were coded as 0. As for multicollinearity the


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