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Gender Differences In News Media Use And Their Political Implications

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Abstract:

This study examines gender differences in media use levels and their effects on political knowledge. It also investigates how gendered media use may result in differential voting frequencies and presidential job approval ratings. Evidence shows a markedly differential pattern of media influences on political knowledge, voting frequencies and presidential job approval ratings overall, with stronger influences coming from the news platforms and programs that have more exclusively political content. Lower levels of political knowledge among women reflects their lower levels of using political news media content than do men, but women who do follow news about political figures and events in Washington are even more likely then men to know basic political facts. Women can learn those facts through their exposure to news media, regardless of demographics, marital and parental status, church attendance, and political ideology. This helps to mitigate and potentially reverse the gender gaps resulting from lower levels of media use.

Most Common Document Word Stems:

news (109), polit (102), media (69), women (65), use (61), gender (59), watch (51), knowledg (48), men (43), differ (38), effect (35), show (32), age (28), vote (25), like (24), gap (21), figur (21), nation (21), job (19), follow (19), read (19),

Author's Keywords:

media use, gender, political knowledge
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://www.allacademic.com/meta/p232103_index.html
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MLA Citation:

Sotirovic, Mira. "Gender Differences In News Media Use And Their Political Implications" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p232103_index.html>

APA Citation:

Sotirovic, M. , 2008-05-21 "Gender Differences In News Media Use And Their Political Implications" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p232103_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study examines gender differences in media use levels and their effects on political knowledge. It also investigates how gendered media use may result in differential voting frequencies and presidential job approval ratings. Evidence shows a markedly differential pattern of media influences on political knowledge, voting frequencies and presidential job approval ratings overall, with stronger influences coming from the news platforms and programs that have more exclusively political content. Lower levels of political knowledge among women reflects their lower levels of using political news media content than do men, but women who do follow news about political figures and events in Washington are even more likely then men to know basic political facts. Women can learn those facts through their exposure to news media, regardless of demographics, marital and parental status, church attendance, and political ideology. This helps to mitigate and potentially reverse the gender gaps resulting from lower levels of media use.

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Document Type: PDF
Page count: 21
Word count: 5328
Text sample:
Gender Differences In News Media Use And Their Political Implications This study examines gender differences in media use levels and their effects on political knowledge. It also investigates how gendered media use may result in differential voting frequencies and presidential job approval ratings. Evidence shows a markedly differential pattern of media influences on political knowledge voting frequencies and presidential job approval ratings overall with stronger influences coming from the news platforms and programs that have more exclusively political content.
like to know how often you watch or listen to certain TV and radio programs. For each that I read tell me if you watch or listen to it regularly sometimes hardly ever or never. --Watch news magazine shows such as 60 Minutes 20/20 or Dateline...Now I'd like to know how often you watch or listen to certain TV and radio programs. For each that I read tell me if you Gender differences in media use 21 watch or


Similar Titles:
The Gender Gap and Political Knowledge: Men and Women in National and State Politics

Good News and Bad News: The Differential Effects of Media Consumption on National and State-Level Political Trust


 
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