Author's Keywords: Relationship Management, Corporate social responsibility	Convention All Academic Convention can solve the abstract management needs for any association's annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p232491_index.html Direct Link: HTML Code:

Jones, Kevin. and Bartlett, Jennifer. "The Strategic Value of Corporate Social Responsibility: A Relationship Management Framework for Public Relations Practice" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p232491_index.html>

Jones, K. and Bartlett, J. L. , 2008-05-21 "The Strategic Value of Corporate Social Responsibility: A Relationship Management Framework for Public Relations Practice" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p232491_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper places corporate social responsibility in the context of the resource-based-view of the firm, and then uses relationship management to explain the growing involvement of business in corporate social responsibility activities. It argues that the value of the public relations function to the enterprise is the capacity to aid relationship management – at a level linked to corporate strategy rather than the communications outputs perspective common to much public relations practice. In doing so, the paper views corporate social responsibility as a facilitator of relationship management and therefore, building support networks for the organization instead of viewing corporate social responsibility as a set of activities that act as vehicles for building organizational legitimacy through the management of perceptions. The paper uses a case study approach to apply the concept to a single multinational firm in the building and construction industry. The paper identifies a series of specific public relations practices used in managing relationships as part of a CSR program that result in relationships that are not easily reproduced by other organizations.

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