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Social Barriers to Safer Food Preparation and Storage Practices Among Consumers

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Abstract:

Although most consumers know the recommended practices for safely preparing and storing food at home, behavioral compliance is low. Guided by current health and risk behavior models, four focus groups (n = 45) were conducted to explore why people preparing food for their families and friends do not comply with the recommendations. One unanticipated factor was the role that food preparation plays for cooks as a regular opportunity to think of themselves and present themselves to others as knowledgeable and effective. This had unexpected effects, both positive and negative, on compliance. This factor is not an obvious part of current approaches to compliance in theories of risk and merits further exploration. Modifications for future food safety campaigns, such as incorporating consumer-generated motivations for compliance, are suggested.

Most Common Document Word Stems:

food (134), particip (72), behavior (67), safeti (58), barrier (57), social (53), complianc (51), use (46), recommend (45), practic (45), consum (41), risk (38), meat (36), thermomet (35), prepar (34), safer (34), cook (30), focus (29), one (29), knowledg (28), group (27),

Author's Keywords:

food, safety, focus, group, social, barriers, consumer, campaign, health, risk, behavior, practice, cooking, planned, behavior, health, belief, extended, parallel, process, protection, motivation
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://www.allacademic.com/meta/p232589_index.html
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MLA Citation:

Porticella, Norman., Shapiro, Michael. and Gravani, Robert. "Social Barriers to Safer Food Preparation and Storage Practices Among Consumers" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2010-01-23 <http://www.allacademic.com/meta/p232589_index.html>

APA Citation:

Porticella, N. A., Shapiro, M. A. and Gravani, R. B. , 2008-05-21 "Social Barriers to Safer Food Preparation and Storage Practices Among Consumers" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2010-01-23 from http://www.allacademic.com/meta/p232589_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Although most consumers know the recommended practices for safely preparing and storing food at home, behavioral compliance is low. Guided by current health and risk behavior models, four focus groups (n = 45) were conducted to explore why people preparing food for their families and friends do not comply with the recommendations. One unanticipated factor was the role that food preparation plays for cooks as a regular opportunity to think of themselves and present themselves to others as knowledgeable and effective. This had unexpected effects, both positive and negative, on compliance. This factor is not an obvious part of current approaches to compliance in theories of risk and merits further exploration. Modifications for future food safety campaigns, such as incorporating consumer-generated motivations for compliance, are suggested.

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