Author's Keywords: Framing, Health organizations, health issues, public relations efforts, press releases, content analysis	Convention Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p232758_index.html Direct Link: HTML Code:

Park, Hyojung. and Reber, Bryan. "Using Public Relations to Promote Health: A Framing Analysis of Public Relations Strategies Among Health Associations" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 22, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p232758_index.html>

Park, H. and Reber, B. H. , 2008-05-22 "Using Public Relations to Promote Health: A Framing Analysis of Public Relations Strategies Among Health Associations" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p232758_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This study explored health organizations’ public relations efforts to frame health issues through their press releases. Content analysis of 316 press releases from three health organizations—the American Heart Association, the American Cancer Society, and the American Diabetes Association—revealed that they used the medical research frame most frequently and emphasized societal responsibility for health issues. However, there were differences among the organizations regarding the main frames and health issues; the American Diabetes Association was more likely to focus on the issues related to social support and education, while the American Heart Association and the American Cancer Society were more likely to address medical research and scientific news. To demonstrate their initiatives for public health, all the organizations employed the social support/educational frame most frequently. Researchers and medical doctors were frequently quoted as trusted sources in the releases.

Increased Persuasion Knowledge of Video News Releases: Audience Response and Public Policy Issues Related to Source Disclosure

A Comparative Analysis of the Framing of Conflict in Cancer News: Mobilizing African Americans to Better Health

Managing Uncertainty about Breast Cancer: The Interrelationships among Information from Health Care Professionals and Non-Medical Sources

Impact of Media Frames of Diabetes on Public Health Policy Opinion