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How Powerful is the Presidents Bully Pulpit? Evaluating the Presidents Capacity to Set the Agenda for the Press Through His State of the Union Address |
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Abstract:
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A Presidents State of the Union address is a special occasion in his presidency. For almost the entire year, the audience is fragmented, with the news media covering a variety of topics. Yet, on this night, all the major networks, both broadcast and cable, in addition to many radio networks, transmit the Presidents speech live. Barring a national emergency, the speech may be the Presidents largest audience of the year. In addition, the President addresses nearly all members of Congress, Supreme Court justices, top commanders of the military, and members of his cabinet, among many other elites. This is also the one night in the year when the President articulates his vision for the country and gives a progress report of where the country stands on key issues. The major question this paper explores is, to what extent can the President set the agenda for the mainstream press through this speech and in what ways is he limited? When the President proposes and emphasizes an important new policy initiative in his speech in this paper, a new energy policy -- in what ways, if any, will he set the agenda for the press in terms of what they report on in the weeks and months ahead? Or is the new policy merely reported on the next day and soon forgotten? Does the Presidents framing of an issue influence how the press subsequently frames it or do the news media continue to frame the issue as they did before the speech? |
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stori (89), energi (84), speech (81), presid (79), frame (67), bush (63), state (59), polici (58), report (57), union (56), nation (54), secur (50), news (47), address (42), agenda (40), press (38), month (34), set (34), broadcast (33), ethanol (32), influenc (31), |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Kaplan, Andrew. "How Powerful is the Presidents Bully Pulpit? Evaluating the Presidents Capacity to Set the Agenda for the Press Through His State of the Union Address" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p233241_index.html> |
APA Citation:
| Kaplan, A. D. , 2008-05-21 "How Powerful is the Presidents Bully Pulpit? Evaluating the Presidents Capacity to Set the Agenda for the Press Through His State of the Union Address" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p233241_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: A Presidents State of the Union address is a special occasion in his presidency. For almost the entire year, the audience is fragmented, with the news media covering a variety of topics. Yet, on this night, all the major networks, both broadcast and cable, in addition to many radio networks, transmit the Presidents speech live. Barring a national emergency, the speech may be the Presidents largest audience of the year. In addition, the President addresses nearly all members of Congress, Supreme Court justices, top commanders of the military, and members of his cabinet, among many other elites. This is also the one night in the year when the President articulates his vision for the country and gives a progress report of where the country stands on key issues. The major question this paper explores is, to what extent can the President set the agenda for the mainstream press through this speech and in what ways is he limited? When the President proposes and emphasizes an important new policy initiative in his speech in this paper, a new energy policy -- in what ways, if any, will he set the agenda for the press in terms of what they report on in the weeks and months ahead? Or is the new policy merely reported on the next day and soon forgotten? Does the Presidents framing of an issue influence how the press subsequently frames it or do the news media continue to frame the issue as they did before the speech? |
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7493 |
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| How Powerful is the President’s Bully Pulpit? Evaluating the President’s Capacity to Set the Agenda for the Press through his State of the Union Address Presented to: International Communication Association Political Communication Division May 2008 1 OVERVIEW A President’s State of the Union address is a special occasion in his presidency. For almost the entire year the audience is fragmented with the news media covering a variety of topics. Yet on this night all the major networks both broadcast |
| Opinion.” Political Communication 14: 97-111. 25 Schaefer Todd. 1999. “The Rhetorical Presidency Meets the Press: The New York Times and the State of the Union Message.” Journalism and Mass Communication Quarterly 76 (3): 516-530. State of the Union Address. 2007. Office of the Press Secretary White House: http://www.whitehouse.gov/stateoftheunion/2007/ Thoemmes Felix and Lucian Conway. 2007. “Integrative Complexity of 41 U.S. Presidents.” Political Psychology 28(2): 193-226. Young Gary and William Perkins. 2005. “Presidential Rhetoric the Public Agenda and the End of |
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