Author's Keywords: sexuality, Indian, women, movies, reception analysis, postcolonial theory	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
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Mehrotra, Purnima. "Beyond the Virgin/Vamp Binary: Constructions of Female Sexuality by North Indian Women in the Context of Changing Representations of Women in Commercial Hindi Cinema" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p233502_index.html>

Mehrotra, P. , 2008-05-21 "Beyond the Virgin/Vamp Binary: Constructions of Female Sexuality by North Indian Women in the Context of Changing Representations of Women in Commercial Hindi Cinema" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p233502_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Commercial Hindi (national language of India) cinema had been the solitary and a most potent form of mass media available in India till a short time ago. Thematically this media product has been criticized as limited, formulaic, kitschy, and ideologically has been labeled as regressive and supportive of the feudal, patriarchal societal discourse in society. The representations of women have been especially problematic in commercial Hindi cinema with the virgin/whore binary (Mira Nair, 2000), dominating. This clichéd, and much derided medium, though hugely popular is now seeing some changes in terms of thematic variety as well as representations of women as more complex, nuanced characters. This study analyses how north Indian women interpret the changes in the representations of women in commercial Hindi cinema, especially in terms of the portrayals of sexuality of women, and constructions of their own sexuality and femininity in the context of these movies. It underlines the internalized patriarchal ideology of feminine sexuality and morality within which the popular media texts of commercial Hindi films are consumed by elite north Indian women. The “gendered othering” (Parameswaran, 2002) of the Western or Westernized Indian woman continues the mapping of a binary morality of purity and promiscuity on Indian and Western women respectively. A primarily dominant/preferred reading of the movies is evidence of a blissful ignorance of the circumscribed nature of notions of women’s sexuality and positionality in the family and in society.

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