Author's Keywords: Education-Entertainment, Interpersonal communication, telenovela	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p233787_index.html Direct Link: HTML Code:

Arroyave, Jesús. "Testing the Effectiveness of an Entertainment-Education Health-Focused Soap Opera: Exposure and Postdiscussion in Colombian Young Adults" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p233787_index.html>

Arroyave, J. A. , 2008-05-21 "Testing the Effectiveness of an Entertainment-Education Health-Focused Soap Opera: Exposure and Postdiscussion in Colombian Young Adults" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p233787_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Entertainment-Education interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make more effective the communication strategy. Variables including length of the Entertainment-Education serial drama and the post-viewing discussion sessions in their relation to cognitive, attitudinal and behavioral intentional outcomes were examined using experimental design and focus group discussions. It was predicted that the length of the Entertainment-Education serial drama would impact the quality of the intervention. Likewise, it was predicted that the post-viewing discussion sessions would improve the quality of the intervention. It was concluded that the length of the Education-Entertainment serial drama did not produce significant change in the overall efficacy of the intervention. However, the post-viewing discussion sessions when incorporated with the E-E drama series or telenovela did produce significant change in regards to cognitive, attitudinal and behavioral outcomes of the Entertainment-Education intervention. Implication of the findings for future Entertainment-Education interventions is enclosed.

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Sex Differences in Entertainment-Education Effects on Safer Sex Attitudes and Behaviors

The Effectiveness of Entertainment-Education as Media Health Campaigns: The Effects of Entertainment Narrative and Identification on HIV/AIDS Preventive Behavior