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Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p234108_index.html Direct Link: HTML Code:

Boudewyns, Vanessa. and Wirtz, John. "Revising a Measure of Interpersonal Communication Within the Context of Mass Media Health Communication Campaigns" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2010-03-12 <http://www.allacademic.com/meta/p234108_index.html>

Boudewyns, V. and Wirtz, J. G. , 2008-05-21 "Revising a Measure of Interpersonal Communication Within the Context of Mass Media Health Communication Campaigns" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <APPLICATION/PDF>. 2010-03-12 from http://www.allacademic.com/meta/p234108_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: The paper presents the results of a comparison of a traditional dichotomous measure of post-message exposure conversation with a revised-item conversation measure. Historically, many researchers have measured conversation about health campaign messages by asking a simple yes/no question. This measurement approach fails to capture other important interpersonal communication variables such as frequency and valence. The revised-item conversation measure includes frequency, modality, valence, and content. Results of a preliminary study indicate that the revised-item measure provides more in-depth information about conversations about health messages held in the week after exposure to two HIV/AIDS public service announcements.

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