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Impacts of Chinese Government Public Relations: PR Expertise, Legitimacy, and News |
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Abstract:
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Over the past five years, Chinese government has deployed considerable amount of resources to enhance government public relations expertise with the hope of achieving more positive media coverage by Western media. However, the effectiveness of government public relations strategies is not only contingent upon public relations expertise but also upon legitimacy of Chinese government perceived by journalists. This study finds out that Chinese government public relations efforts have been helpful in raising the number of attributions to Chinese government sources in U.S. media coverage of China, but do not improve the image of China in U.S. media coverage and the valence of China in American public opinion. |
Most Common Document Word Stems:
govern (162), chines (139), china (101), sourc (90), pr (80), media (71), news (71), attribut (64), coverag (57), stori (56), press (43), offici (38), 2004 (37), impact (37), number (36), state (34), public (33), 2 (30), time (30), 2002 (29), year (29), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Zhang, Di. and Zhang, Jueman. "Impacts of Chinese Government Public Relations: PR Expertise, Legitimacy, and News" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p234173_index.html> |
APA Citation:
| Zhang, D. and Zhang, J. , 2008-05-21 "Impacts of Chinese Government Public Relations: PR Expertise, Legitimacy, and News" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <APPLICATION/PDF>. 2009-05-23 from http://www.allacademic.com/meta/p234173_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Over the past five years, Chinese government has deployed considerable amount of resources to enhance government public relations expertise with the hope of achieving more positive media coverage by Western media. However, the effectiveness of government public relations strategies is not only contingent upon public relations expertise but also upon legitimacy of Chinese government perceived by journalists. This study finds out that Chinese government public relations efforts have been helpful in raising the number of attributions to Chinese government sources in U.S. media coverage of China, but do not improve the image of China in U.S. media coverage and the valence of China in American public opinion. |
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application/pdf |
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31 |
| Word count: |
7259 |
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| Impacts of Chinese Government PR 1 Running Head: IMPACTS OF CHINESE GOVERNMENT PR Impacts of Chinese Government Public Relations: PR Expertise Legitimacy and News October 31 2007 Impacts of Chinese Government PR 2 Abstract Over the past five years Chinese government has deployed considerable amount of resources to enhance government public relations expertise with the hope of achieving more positive media coverage by Western media. However the effectiveness of government public relations strategies is not only contingent upon public |
| Coverage valence What is the overall valence of the story toward China? 3=positive 2=neutral 1= negative Please weight the sum of explicit statements carrying a bias. Generally speaking positive stories are those that portrayed China as developing fast and sound towards a more democratic and more developed country that play a responsible role in world public and economic affairs. Negative stories are those that depicted China as confronting problems including human rights violations privacy issues unsafe working environment unfair |
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