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Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p234519_index.html Direct Link: HTML Code:

Norris, Rebecca., Bailey, Rachel., Malle, Jennifer. and Bolls, Paul. "Effects of Emotional Tone and Visual Complexity on Processing Health Risk Information and Benefits in Prescription Drug Ads" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 22, 2008 <Not Available>. 2010-03-12 <http://www.allacademic.com/meta/p234519_index.html>

Norris, R. , Bailey, R. L., Malle, J. and Bolls, P. D. , 2008-05-22 "Effects of Emotional Tone and Visual Complexity on Processing Health Risk Information and Benefits in Prescription Drug Ads" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <APPLICATION/PDF>. 2010-03-12 from http://www.allacademic.com/meta/p234519_index.html

Publication Type: Extended Abstract Abstract: This experiment examined the impact of visual complexity and emotional tone in televised prescription drug ads on recognition and recall of product risk and benefit statements contained in the ads. Differences in the ability to correctly remember risk and benefit information due to age was also tested by examining the responses of 50-55 and 70-75 year olds. Participants viewed 12, 60 second drug ads and following distractor tasks, were give recognition and cued recall tests.

The role of emotion in anti-drug PSAs: Investigating the impact of guilt arousal on perceived message effectiveness and behavioral intentions to use drugs

Effects of Mixed Emotional Tone in Radio Messages on Cognitive/Emotional Processing

Communicating Risk: The Effects of Message Appeal and Individual Difference on Risk Message Processing

Recall Recollections: Media Messages and Voter Information Processing During the California Recall Election