Author's Keywords: consumption, ritual, sociology of religion	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Sociological Association Annual Meeting URL: http://www.asanet.org
Citation: URL: http://www.allacademic.com/meta/p239894_index.html Direct Link: HTML Code:

Thornburg, Alex. and Knottnerus, J.. "Consumer Ritualized Symbolic Practices: A Theory of Religious Commodification" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Sheraton Boston and the Boston Marriott Copley Place, Boston, MA, Jul 31, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p239894_index.html>

Thornburg, A. and Knottnerus, J. D. , 2008-07-31 "Consumer Ritualized Symbolic Practices: A Theory of Religious Commodification" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Sheraton Boston and the Boston Marriott Copley Place, Boston, MA Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p239894_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper provides a theoretical framework for understanding the commodification of religion. It offers a model for defining and enumerating ways religion is treated as a consumer product. The paper attempts to integrate varied approaches to the question of religious consumption through the use of structural ritualization theory (SRT). The paper begins with a general discussion of recent work on religious commodification and then presents the theory and research associated with structural ritualization. Integrating past theoretical work and SRT, the authors have identified five Consumer Ritualized Symbolic Practices (CRSPs). These would include CRSPs that create religion as an abstracted and reified religious object to be marketed and consumed; CRSPs that create a religious brand name for social communication and consumption; CRSPs that create religion as spectacle; CRSPs that create religion as an avenue for economic and psychological well being; and CRSPs that create religion as a rationalized provider of services. The paper concludes with a general discussion of the efficacy of this approach and suggestions for further development of the theory.

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