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Workstyles in the Media Production Industries: Mapping Media Work

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Abstract:

Culture creation is quickly becoming the core industrial (and individual) activity in the globally emerging cultural economy. This process gets amplified through the increasing conglomeration of media corporations, as well as the widespread diffusion of information and communication technologies. This paper combines insights from research on (professional and amateur) media production from disciplines as varied as institutional sociology, organizational psychology, cultural economy, management, media studies and economic geography to present a review of trends, developments and values co-determining media work. The concept of media logic is used as a mapping tool, articulating contemporary institutional, technological, organizational, and cultural trends as they co-determine media work. This hermeneutic analysis identifies principal components of workstyles in the media production industries across disciplines and genres, including journalism, advertising, film and television, and digital game development.

Most Common Document Word Stems:

media (226), work (129), cultur (72), product (70), industri (64), creativ (49), organ (40), individu (38), profession (37), technolog (36), process (34), differ (32), peopl (32), new (30), way (26), increas (25), network (25), mean (24), employ (24), 2000 (22), within (22),

Author's Keywords:

Media industries, Labor, Work, Media production, Sociology of work, Social theory
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Name: American Sociological Association Annual Meeting
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MLA Citation:

Deuze, Mark. "Workstyles in the Media Production Industries: Mapping Media Work" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Sheraton Boston and the Boston Marriott Copley Place, Boston, MA, Jul 31, 2008 <Not Available>. 2010-01-23 <http://www.allacademic.com/meta/p241206_index.html>

APA Citation:

Deuze, M. , 2008-07-31 "Workstyles in the Media Production Industries: Mapping Media Work" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Sheraton Boston and the Boston Marriott Copley Place, Boston, MA Online <PDF>. 2010-01-23 from http://www.allacademic.com/meta/p241206_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Culture creation is quickly becoming the core industrial (and individual) activity in the globally emerging cultural economy. This process gets amplified through the increasing conglomeration of media corporations, as well as the widespread diffusion of information and communication technologies. This paper combines insights from research on (professional and amateur) media production from disciplines as varied as institutional sociology, organizational psychology, cultural economy, management, media studies and economic geography to present a review of trends, developments and values co-determining media work. The concept of media logic is used as a mapping tool, articulating contemporary institutional, technological, organizational, and cultural trends as they co-determine media work. This hermeneutic analysis identifies principal components of workstyles in the media production industries across disciplines and genres, including journalism, advertising, film and television, and digital game development.

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Document Type: PDF
Page count: 25
Word count: 8092
Text sample:
Title Workstyles in the Media Production Industries: Mapping Media Work Word Count: 7 989 Abstract Culture creation is quickly becoming the core industrial (and individual) activity in the globally emerging cultural economy. This process gets amplified through the increasing conglomeration of media corporations as well as the widespread diffusion of information and communication technologies. This paper combines insights from research on (professional and amateur) media production from disciplines as varied as institutional sociology organizational psychology cultural economy management media
24 1 Cartoon available at URL: http://www.cartoonistgroup.com/store/add.php?iid=13367. 2 I borrowed the term “workstyle” from several professional agencies in the field of management and human resources see for example the site of a British professional coaching agency called The Results Agency (at URL: http://www.theresultsagency.co.uk) Dutch agency Bureau Eveleens (URL: http://www.workstyle.nl) German workstyle- management consultancy D@ccord 4u (http://www.daccord4u.de/dienstleistungen_workstyle.htm) and Australian coaching agency MerryMentality (URL: http://www.merrymentality.com.au/workstyle.html). 3 See URL: http://www.culture.gov.uk/creative_industries. 4 Source URL: http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html (June 27 2006).


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